MMM Data Scientist Lead at Blend360

Blend360

Sunnyvale, CA, us·2h ago

SeniorFull-timeData ScienceGit

Salary Range

$104,975 - $142,025 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

We are seeking a highly skilled Senior Data Scientist with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team and work on-site with our client in Hoboken NJ or Sunnyvale, California. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models and data-driven techniques. Key Responsibilities: • Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.). • Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels. • Collaborate with marketing and business teams to translate business objectives into quantitative analyses and actionable insights. • Build predictive models to forecast the impact of future marketing activities and recommend budget allocation. • Present and communicate complex findings in a clear, concise, and actionable manner to both technical and non-technical stakeholders. • Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement. • Ensure data integrity, accuracy, and consistency in all analyses and models. • Stay up-to-date with the latest trends and advancements in media mix modeling, marketing analytics, and data science. • Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration. • Create and maintain documentation for all models, methodologies, and analysis processes.

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About Blend360

Blend360 is a forward-thinking company specializing in digital marketing and technology solutions, operating at the intersection of creativity and data-driven strategies. The name "Blend360" suggests a comprehensive approach to integrating various aspects of marketing and technology, likely serving clients who require holistic solutions. While the exact founding date and location are not explicitly stated, the company’s name and domain imply a global or digitally native presence, catering to businesses seeking innovative ways to connect with their audiences. Blend360 offers a suite of services that likely includes digital strategy development, content creation, SEO optimization, and analytics-driven marketing campaigns. Their key features may emphasize seamless integration of traditional and digital marketing channels, leveraging cutting-edge tools to deliver measurable results. The target audience likely consists of mid-to-large enterprises and startups in competitive industries, such as e-commerce, technology, and professional services, who prioritize scalable, results-oriented solutions. Notable achievements for Blend360 could include successful client case studies demonstrating significant ROI or industry recognition for innovative campaigns. Their unique value proposition may lie in their ability to blend creative storytelling with data analytics, providing clients with a 360-degree view of their marketing performance. By combining strategic expertise with technical proficiency, Blend360 positions itself as a trusted partner for businesses aiming to navigate the complexities of the digital landscape.