Senior Data Scientist - Media Mix Modeling (MMM) at Blend360

We are seeking a highly skilled Data Scientist/Analyst with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models along with Generative AI, bayesian modeling, and pricing analytics.  In this role, you will collaborate closely with clients to design and implement MMM, next-generation spend optimization solutions, and enhance decision-making with data driven techniques. Key Responsibilities: • Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.). • Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels. • Build predictive models to forecast the impact of future marketing activities and recommend budget allocation. • Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement. • Analyze pricing elasticity to understand customer behavior and forecast business impact. • Build, fine-tune, and deploy Generative AI/LLM-based models (e.g., for scenario simulation, automated insights, or decision support). • Continuously explore new GenAI and ML techniques to enhance solution accuracy, scalability, and automation. • Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration. • Create and maintain documentation for all models, methodologies, and analysis processes.