Go-to-Market Enablement Program Manager at BlueCat

About the Role

We are seeking a dynamic and strategic Go to Market Enablement Program Manager to lead enablement efforts for portfolio offerings, sales conversion strategies, and cross-sell initiatives. This role partners closely with Sales Leadership, Product Marketing, Product Management, and other stakeholders to ensure the Go-to-Market team is fully equipped to position, differentiate, and sell solutions across the customer lifecycle.

Key Responsibilities

• →Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans
• →Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases
• →Create sales playbooks, cheat sheets, and battle cards tailored to new offerings
• →Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling
• →Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives
• →Partner with field sales leaders to drive alignment on account planning and customer engagement strategies
• →Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts
• →Develop enablement focused on moving customers from perpetual to subscription based sales
• →Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate
• →Leverage sales enablement platforms and LMS tools to distribute and track training content
• →Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline
• →Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement