Senior Product Marketing Manager - Competitive Intelligence at Boulevard

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most. Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come Do the Best Work of Your Life at Boulevard Competitive intelligence at Boulevard is not a side-of-desk function, it’s a strategic capability that shapes how we win. As the Product Marketing Manager, Competitive Intelligence, you’ll build and lead this function from the ground up. You’ll turn scattered signals and market noise into clear, trusted insight that helps the company move with confidence. Your work will influence how we position, how we sell, how we price, and how we build in the product. This role sits at the center of the business. You’ll partner closely with executives, Product, Marketing, Sales, and Customer Success to bring clarity to a rapidly evolving competitive landscape. You’ll be critical in replacing speculation with insight, and uncertainty with direction. Your work will become a force multiplier across the company, helping teams understand not just what competitors are doing, but what it means and how we stay ahead. What you’ll do here • Build and scale Boulevard's competitive intelligence program from the ground up, establishing it as a core Product Marketing function. • Own a centralized competitive intelligence repository as the single source of truth, replacing fragmented input with structured, trusted insight across the organization. • Conduct deep, creative competitive research that goes beyond surface-level materials to uncover meaningful insights into competitor products, positioning, pricing, and strategy. • Embed AI into how you work: from scanning competitor moves and synthesizing teardowns to drafting battlecards. You’ll also rethink the formats that intel shows up in, moving beyond static decks toward AI-powered tools, briefings, and assistants that fit within existing workflows. • Develop a competitor tiering model to prioritize focus, and define the tooling and tech stack to support a scalable, high-impact CI program. • Analyze competitor announcements, product launches, and market movements, and develop forward-looking POVs on where competitors are heading. You’ll synthesize these signals into executive-level narratives that can be shared during exec and board meetings. • Run competitive briefings for customer-facing teams, and provide ongoing insights to Product, Product Marketing, and leadership to inform positioning, roadmap, pricing, and packaging. • Partner with the Content team to develop high-quality competitive content and assets. What you’ll need to thrive • 5+ years of experience in Competitive Intelligence, Product Marketing, or a related role in a SaaS environment • Proven experience building and owning competitive intelligence programs and repositories that drive impact with Sales and Customer Success teams • Demonstrated curiosity and resourcefulness in uncovering non-obvious insights and connecting disparate signals • Strong understanding of modern CI tools, workflows, and emerging approaches. Deep use of AI is an expectation. • Strong communication skills: the ability synthesize complex info into clear insights that influence cross-functional stakeholders and executives • High attention to detail and a strong sense of ownership over output quality • Comfort operating in ambiguity and building new systems from scratch Bonus points • Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries) • Experience supporting mid-market or enterprise sales motions • Background in strategy, consulting, or market research • Experience building competitive intelligence programs from the ground up in a high-growth environment How we'll take care of you: At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life! Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.