Braze

About Braze

Braze is a leading customer engagement platform that empowers businesses to create meaningful connections with their audiences through personalized messaging across multiple channels. Operating at the intersection of marketing technology and customer relationship management, Braze provides a comprehensive suite of tools designed to streamline communication and drive customer loyalty. Founded in 2015 and headquartered in New York City, the company has established itself as a key player in the digital engagement space, serving clients across various industries including e-commerce, media, and financial services. The core offerings of Braze include a powerful messaging platform that supports email, in-app, SMS, push notifications, and social media communications, all unified under a single dashboard. Key features such as dynamic content personalization, A/B testing, and robust analytics enable businesses to tailor their outreach strategies and measure performance effectively. Braze primarily targets mid-to-large enterprises seeking to enhance customer retention, drive conversions, and optimize marketing spend. Its platform is particularly valued by brands that prioritize data-driven decision-making and seamless customer experiences. Braze has achieved significant recognition in the industry, including being named a Leader in the G2 Grid® for Customer Engagement Platforms multiple times. Its market position is strengthened by a strong emphasis on scalability, flexibility, and innovation, allowing it to adapt to evolving customer expectations and technological advancements. By combining advanced technology with a focus on user-friendly design, Braze delivers a unique value proposition that helps businesses build lasting relationships with their audiences while maximizing the impact of their marketing efforts.