Associate Director, Performance Marketing (User Acquisition) at bumbleinc

bumbleinc

US TX Austin·6d ago

DirectorFull-timeAI

Salary Range

$160,000 - $180,000 /year

About the Role

We are looking for a commercially sharp and analytically strong growth leader to own and scale our paid acquisition portfolio. This role involves setting the direction for investment, making deliberate trade-offs, testing new approaches, and ensuring marketing spend drives meaningful business impact.

Key Responsibilities

→Develop and execute performance marketing strategy across channels
→Translate quarterly and annual registration targets into channel-level investment plans
→Define budget allocation across markets, audiences, and platforms
→Set optimization frameworks aligned to business goals
→Identify and scale new growth opportunities within paid acquisition
→Partner with analytics to evaluate incrementally and focus on sustainable business outcomes
→Interpret results to inform budget reallocation and scaling decisions
→Maintain strong relationships with platform partners and agency teams
→Lead and develop performance marketing team members

Requirements

✓7–10 years in performance marketing / user acquisition
✓Proven experience managing and scaling multi-million-dollar paid media budgets
✓Strong commercial acumen and experience with investment trade-offs
✓Experience partnering with analytics teams on incrementally or causal measurement
✓Advanced Excel skills
✓Strong communicator with ability to present performance insights to senior stakeholders
✓Demonstrated experience leading and developing performance marketing teams