Social Media Manager at bumbleinc

About the Role

We are looking for a Social Media Manager who is a creator first; someone deeply tapped into culture and confident in making content. This role focuses on hands-on execution, content creation, and cultural participation across Bumble’s key platforms, especially TikTok and Instagram.

Key Responsibilities

• →Maintain and manage a robust content calendar, ensuring consistent and timely rollout across platforms.
• →Create original, short-form video content that aligns with Bumble’s brand voice and resonates with target audiences.
• →Stay on top of emerging social trends, sounds, and formats, proactively pitching ideas to engage in a relevant and on-brand way.
• →Edit and publish videos with strong hooks, clear storytelling, and pacing optimized for short-form performance.
• →Confidently create content of your own, capturing moments at events, activations, and shoots.
• →Highlight and demonstrate Bumble’s product features in creative, engaging, and accessible ways.
• →Work closely with content creators, film crews, and social agencies to produce high-quality, platform-native assets.
• →Attend shoots and events, overseeing on-site content capture to ensure assets are optimized for social distribution.
• →Collaborate closely with creators, supporting co-creation and sourcing content that feels authentic and community-led.
• →Participate in cultural listening sessions, trend reviews, and social audits with cross-functional teams.
• →Identify Gen Z insights and emerging behaviors, translating them into actionable takeaways for content and storytelling.
• →Track weekly performance metrics and optimize content based on data, insights, and cultural learnings.
• →Partner closely with Integrated Marketing, Creative Studio, Product Marketing, PR, Partnerships, Localization, and Member Love teams to brief and execute campaign-led social content.
• →Maintain an organized content pipeline and consistent posting cadence.