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Entry LevelFull-timeGit
Salary Range
$25,500 - $34,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Product Owner, Digital Experience is responsible for defining and advancing the website’s strategy, ensuring the site communicates effectively, performs reliably, and supports user engagement. This role will own the strategy, roadmap, and execution of a multi-lingual, lead-generation website.
Key Responsibilities
- →Define the overall website strategy by understanding market needs, customer requirements, and competitive landscapes.
- →Set the vision for the product and create a roadmap for its development.
- →Directly manage a team of web content producers ensuring they meet performance standards.
- →Intake requests, gather and document business requirements from stakeholders, customers, and market research.
- →Create and manage a clear, prioritized product backlog of features, enhancements, and roadmap items.
- →Create business requirements and user stories, review with business leaders, and ensure alignment with acceptance criteria and product vision.
- →Prioritize features based on customer & stakeholder feedback, business goals, and market trends.
- →Conduct competitor research to identify opportunities and inform product direction.
- →Coordinate with the Technology Program Manager to build and maintain a product roadmap that outlines timelines for feature releases and strategic initiatives.
- →Manage the distribution of workload and performance of the Content team to ensure all website content changes are executed timely and as expected.
- →Collaborate with SEO, digital and brand management, agencies, and vendor partners to ensure all content is SEO optimized and accurately represent the brand voice.
- →Coordinate website feature and content launches with marketing, operations, and IT teams as well as contracted agencies and vendors.
- →Jointly own stakeholder communications with the Sr. Director, Brand Experience & Service Delivery ensuring roadmap updates and priorities are communicated timely.
- →Make timely decisions on scope changes, trade-offs, and priority shifts to maximize product value.
- →Develop and maintain website performance reporting, gather and analyze customer feedback, and provide insights that guide product, marketing, and service innovations.
- →Advocate for ongoing improvements in user experience, personalization, content, and performance.
Requirements
- ✓Experience in defining and advancing digital strategies for websites.
- ✓Strong understanding of user-centered design principles and user engagement.
- ✓Ability to manage a team of web content producers and ensure performance standards are met.
- ✓Proficiency in gathering and documenting business requirements from various stakeholders.
- ✓Experience in creating and managing product backlogs and roadmaps.
- ✓Strong analytical skills to conduct competitor research and inform product direction.
- ✓Excellent communication and collaboration skills to work with various teams and stakeholders.
- ✓Ability to prioritize features based on customer feedback, business goals, and market trends.
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