Marketing Operations Manager at Candidhealth

About the Role

We are seeking a Marketing Operations Manager to own and optimize our end-to-end marketing technology stack, performance measurement, and go-to-market execution infrastructure. This role sits at the intersection of Marketing, Revenue Operations, Sales, and Finance, ensuring that every marketing dollar, program, and campaign is measurable, scalable, and revenue-aligned.

Key Responsibilities

• →Own the architecture, integration, and ongoing optimization of the full martech stack, including HubSpot, Salesforce, and adjacent tools.
• →Ensure seamless data flow across marketing, sales, and revenue systems with clear source-of-truth definitions.
• →Evaluate, rationalize, and introduce new tools as needed—balancing innovation with stack simplicity and ROI.
• →Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior.
• →Own multi-touch attribution models that accurately reflect the influence of marketing across long sales cycles.
• →Build clear frameworks for understanding Channel performance, Campaign effectiveness, and Incremental pipeline and revenue impact.
• →Establish executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and payback.
• →Partner with Demand Gen and Sales to design and operationalize ABM programs.
• →Support account selection, tiering, scoring, engagement tracking, and reporting.
• →Ensure ABM programs are measurable, repeatable, and tightly aligned to revenue goals.
• →Partner with Finance to align spend, forecasting, and performance reporting.
• →Establish best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.
• →Act as the steward of marketing data quality and operational discipline.
• →Document processes and enable the broader marketing team to operate efficiently at scale.