Growth Marketing Lead, Turkiye at Canva

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we’ll get straight to the point. Where and how you can work Our flagship campus is in Sydney, with campuses and co-working spaces across the globe. For this role, you’ll have flexibility to work in a hybrid setting in Istanbul. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. This is full time position. What you’d be doing in this role Marketing at Canva exists to make Canva the most loved brand in the world—and International is becoming one of our biggest growth drivers. Turkey is one of our fastest-growing and highest-potential markets, with a digitally native population and a rapidly evolving creator and education ecosystem. To unlock the next phase of growth, we’re looking for a Growth Marketing Manager who can translate global strategies into high-impact local execution. In this role, you’ll drive scalable user acquisition, activation, and engagement across performance and growth channels—helping make Canva more discoverable, accessible, and valuable to millions of users across Turkey. You’ll sit at the intersection of performance marketing, creative experimentation, and local market insight—working closely with both the Turkey Country Team and global partners to deliver measurable business impact. At the moment, this role is focused on: • Driving Canva’s growth marketing strategy in Turkey, translating global priorities into local execution • Scaling user acquisition and engagement through performance channels including Meta, Google, YouTube, TikTok, and emerging platforms • Leading creative experimentation to identify high-performing messaging, formats, and campaigns that resonate with Turkish audiences • Optimizing marketing performance across channels, improving ROAS, CAC efficiency, retention, and incremental growth • Building and refining experimentation frameworks to unlock scalable growth opportunities • Delivering clear, data-driven insights and reporting to inform both local and global growth strategies You’re probably a match if • You have experience in growth, performance, or digital marketing—ideally within high-growth consumer tech environments • You bring strong expertise across paid media channels (Meta, YouTube, TikTok, etc.) and understand key performance levers like ROAS, attribution, incrementality, and retention • You have a deep understanding of the Turkish digital ecosystem, media landscape, and user behavior • You’re fluent in Turkish with strong English communication skills • You’re highly analytical, with a strong experimentation mindset and ability to translate data into actionable strategies • You thrive in cross-functional environments and can influence stakeholders without direct authority • You’re proactive, ownership-driven, and motivated by delivering measurable growth impact About the team You’ll be part of the Canva Turkey Country Team, working closely with the Country Manager, Brand Lead, Community & Education, and Localization teams—alongside creative, media, and influencer agency partners. You’ll also collaborate deeply with global teams across Growth Marketing, Brand Marketing, Product Growth, Creative, and Data & Analytics. Together, we unlock scalable growth through experimentation, creativity, and deep local insight. Check out lifeatcanva.com for more info. Other stuff to know We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. We celebrate all types of skills and backgrounds at Canva—so even if you don’t feel like your experience perfectly matches what’s listed above, we still want to hear from you. Please note that interviews are conducted virtually.