Mexico Content Lead at Canva

About the Role

We are looking for a Mexico Content Lead to join Canva’s team. This role focuses on developing and implementing content strategies specifically for the Mexican market, ensuring content is culturally relevant and drives growth.

Key Responsibilities

• →Own the content strategy for Mexico, aligned to country growth priorities and deeply rooted in local culture, trends, and use cases.
• →Drive end-to-end content production in Mexico, setting priorities, identifying gaps, and pushing fast execution through local creators and central teams.
• →Proactively identify content gaps across templates, formats, and use cases, and close them quickly through focused, high-impact production.
• →Partner closely with country teams, as well as central teams (Content, SEO, and Marketing) to align on priorities and drive measurable impact.
• →Ensure local content performs strongly across in-product search, discovery, and SEO, maximizing visibility of high-impact templates.
• →Shape editorial moments and homepage curation in partnership with the Country Manager and Marketing team to reinforce Canva’s relevance in Mexico.
• →Lead content licensing across Mexico, including signing new license agreements and executing bespoke content where required.
• →Build and activate a high-performing local creator ecosystem that can move cultural moments and scale winning content themes.
• →Use performance data, local insights, and stakeholder feedback to continuously refine content strategy.
• →Manage and deploy the Mexico content budget in line with global priorities while tailoring investments to local needs.