Senior Product Analyst at Carousellgroup

Chợ Tốt is Vietnam's leading online classifieds platform, connecting millions of buyers and sellers across various categories. At Chợ Tốt, data is at the heart of how we understand our users and build impactful products. We are committed to innovation, data-driven decisions, and creating seamless user experiences.  As a Senior Product Analyst, you will be a strategic partner to Product Managers, Designers, and Engineers using data to uncover opportunities, shape product direction, and measure the real-world impact of our decisions. If you want to turn your data passion into a massive product impact for a 10M+ user base, this role is for you. Key Responsibilities 1. Product Analytics & Insights • Analyze user behavior across the entire journey to identify friction points and growth opportunities. • Define and maintain core product metrics, success KPIs, monitoring dashboards, and alerting systems. • Perform deep-dive investigations to root-cause issues and uncover actionable insights. • Conduct cohort analyses, retention studies, stickiness modeling, and liquidity monitoring to understand user health and product dynamics. • Build and evaluate segmentation models (behavioral, lifecycle, value-based) to support personalized user experience and targeted strategies. • Translate complex analysis into clear narratives for leadership and stakeholders. • Collaborate with the recommendation, growth, and monetization teams to provide analytical insights that improve feature performance.2. Experimentation & Causal Measurement • Partner with Product Managers to shape hypotheses, size opportunities, and guide decision-making with analytical evidence. • Own the end-to-end A/B testing lifecycle: design, KPI definition, sample sizing, experiment setup, and post-experiment analysis. • Build frameworks for long-term impact measurement, guardrail metrics, and cross-feature interaction effects. • Apply causal inference techniques (e.g., Difference-in-Differences, Matching, Synthetic Control, Uplift Modeling) to evaluate product impact. • Leverage automation/AI tools to accelerate analysis workflow and reduce manual efforts.