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DirectorFull-timeGitAI
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Director of Growth Marketing β North America to develop and execute regional marketing strategies that drive new customer acquisition for Caseware, a leading Fintech company in the audit and accounting software industry.
Key Responsibilities
- βOwn the North American growth marketing strategy with a focus on new business acquisition
- βPlan and execute integrated omnichannel campaigns including email, webinars, paid media, sponsored events, and account-based marketing (ABM)
- βDevelop ICP and key personas for the region to architect efficient and effective buying journeys
- βOptimize the regional marketing funnel to improve conversion rates and reduce CAC
- βLocalize global campaigns and messaging to resonate with North American audiences
- βManage regional marketing budget and allocate spend across channels for maximum ROI
- βAnalyze campaign performance and provide regular reporting on KPIs
- βCollaborate with product marketing to ensure messaging aligns with buyer needs and market trends
Requirements
- β8+ years of experience in B2B marketing, with a focus on demand generation and new business growth
- βProven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech
- βDeep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce)
- βStrong analytical skills and experience with performance reporting and attribution models
- βExcellent communication and cross-functional collaboration skills
- βExperience in the accounting or audit industry is a plus, but not required
Benefits
- β Competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans
- β Flexible work options and generous time-off policies
- β Recognition programs, performance bonuses, and opportunities for career growth
- β Work on international projects and collaborate with a diverse, global team
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