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ManagerFull-timeRustAI
Salary Range
$84,864 - $114,816 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Analytics Manager to join Cato Networks, a company pioneering cloud networking and security. This role will own the analytics backbone of Marketing, enabling SDRs with accurate routing, attribution, dashboards, performance analysis, and automation.
Key Responsibilities
- →Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
- →Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
- →Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
- →Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
- →Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
- →Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
- →Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into actionable insights.
Requirements
- ✓6–10 years in Marketing Ops, Marketing Analytics, RevOps, or Growth Analytics roles in B2B SaaS.
- ✓Hands-on, advanced experience with Snowflake/Big Query (data modeling, analysis, partnering with BI/analytics teams), Salesforce (campaigns, lead lifecycle, reporting), Marketo (automation, scoring, lifecycle management), and Tableau or PowerBI or Looker.
- ✓Strong SQL skills and comfort working directly with raw data.
- ✓Proven experience enabling SDR teams with data, automation, and process.
- ✓Ability to independently own projects end-to-end in a fast-moving environment.
- ✓Team player, can-do attitude, data driven, detail oriented.
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