Senior Field Marketing Manager - 3rd Party Events & Programs North America at Celonis

We're Celonis, the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing AI, data and intelligence at the core of business processes - and for that, we need your help. Care to join us? The Team: The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline – both independently and with our partners – and cultivating a customer community of change makers. We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals. This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross-functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Director of North America Industry Field Marketing. At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment. The Role: As a Senior Field Marketing Manager, you are a strategic marketer who will lead the planning and execution of key cross-industry third-party tradeshows and Celonis-led events, which play a critical part in generating and accelerating demand across North America. You'll work closely with GTM leaders and global marketing teams to drive pipeline and contribute to revenue goals. The work you’ll do: • Design and execute strategic cross-industry marketing campaigns that include key third-party tradeshows, webinars, and in-person events, leveraging a broad mix of tactics to reach prospects, engage customers, and drive pipeline goals. • Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships • Evaluate and select key cross-industry third-party events and roundtables for participation; owning the event strategy from creation to execution • Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.) • Enable the NAM sales, BDR and partner teams on campaigns, key messages, and marketing programs • Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts • Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI The qualifications you need: • 7+ years experience in B2B Demand Generation or Field Marketing positions • Degree in marketing, communications, business, or related field • Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline • Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc. • Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines • Experience in Marketing Automation, Salesforce.com • Energetic, high performer with a willingness to take initiative and be resourceful • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas • Excellent presentation skills and confidence in communicating with senior-level sales VPs • Note: Travel will be required, approx 30% of the time Visa sponsorship is not offered for this role. What Celonis Can Offer You: • Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business. • Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities. • Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more. Interns and working students explore your benefits here. • Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs. • Connect and Belong: Find community and support through dedicated inclusion and belonging programs. • Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future. • Collaborate Globally: Join a dynamic, international team of talented individuals. • Empowered Environment: Contribute your ideas in an open culture with autonomous teams. About Us: Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide. Get familiar with the Celonis Process Intelligence Platform by watching this video. Celonis Inclusion Statement: At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen. 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