Principal, Web Marketing Manager at Chime

About the Role Chime is hiring a Principal, Web Marketing Manager to own the next chapter of Chime.com. You'll connect Marketing, Product, and Engineering to deliver a scalable, measurable, and personalized web ecosystem — combining CMS architecture, technical performance, and user-centered design to build a high-speed, high-trust growth engine for acquisition and brand. As a senior leader, you'll drive the evolution of our site architecture, performance infrastructure, and content platform, with direct impact across SEO, experimentation, and brand storytelling. The base salary offered for this role and level of experience will begin at $173,000 and up to $240,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to • Own the 12–24 month roadmap for our headless CMS, reusable components, and Core Web Vitals improvements • Leverage our Contentful platform to accelerate page velocity, experimentation, and personalization across Chime.com • Set and own OKRs for Chime.com as a growth channel, with recurring reporting to senior leadership • Drive discovery for new platform capabilities, including opportunity sizing and requirements definition ahead of Engineering handoff • Own site health reporting — Core Web Vitals, performance, and conversion metrics — in partnership with Analytics • Partner with SEO/AEO and Content Strategy to ensure templates meet search best practices — schema, internal linking, and metadata • Build a scalable operating model for cross-functional page launches and site updates • Enable experimentation across the platform in support of CRO testing needs To thrive in this role, you have • 8+ years owning large-scale or headless CMS platforms — Contentful, Storyblok, Sanity, or equivalent • Strong command of Core Web Vitals, caching strategies, and performance-tuning techniques • Hands-on experience with technical SEO, structured data, and web accessibility standards • Proven ability to write PRDs, define acceptance criteria, and drive sprint execution with engineering teams • Experience making roadmap trade-off decisions under resource constraints with a clear bias toward high-impact work • Fluent in GA4, Looker, and Google Search Console with a track record of partnering with data teams on reporting • Skilled at translating technical complexity for non-technical stakeholders across Marketing, Product, and Leadership #LI-AM1 #LI-Hybrid A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will? *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees • 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates. • 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute • 💰 Competitive salary based on experience • ✨ 401k match plus great medical, dental, vision, life, and disability benefits • 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off • 🫂 1% of your time off to support local community organizations of your choice • 👟 Annual wellness stipend to use towards eligible wellness related expenses • 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents • 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more. • 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too! • 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [Upgrade to PRO to see contact]. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.