Position Summary 
The Philly311 CRM Operations Manager oversees the systems, people, and interagency processes that support the City of Philadelphiaβs non-emergency contact center. This role manages a multidisciplinary team, including Salesforce development, data analytics, and fosters a collaborative, innovative, and high-performance work environment. 
The CRM Operations Manager is responsible for the configuration, support, and continuous improvement of Philly311βs Salesforce CRM platform, web and mobile applications, IVR, and non-emergency robocall systems. Working closely with City agencies and internal and external partners, this role drives customer service excellence through data-informed decision-making and process improvement initiatives. 
This position leads business process re-engineering efforts, develops business cases for change, manages system enhancements and pilot programs, and ensures effective communication and change management across stakeholders. 
Essential Functions 
β’ Manage a team of dedicated individuals including a Salesforce developer, data analyst supervisor, and data analyst to foster a supportive work environment that inspires innovation, motivation, empowerment, and recognition for their valuable contributions. 
β’ Configure and support Salesforce CRM tool for Philly311 and partner agencies. 
β’ Configure and support Philly311 web and mobile applications.   
β’ Drive increased adoption and usage of Philly311βs web and mobile applications. 
β’ Use strategy and vision to establish departmental priorities and goals. 
β’ Work with city agencies to deliver and improve constituent services measured by using Net Promoter Score. 
β’ Work with city council, sharing systems and best practices, so they too can deliver world class constituent service. 
β’ Foster an environment of continuous improvement. 
β’ Provide stewardship (invoice accuracy) and manage all disbursements from the Philly311 line 200 budget class.  
β’ Assess, recommend, implement and monitor customer-focused business process re-engineering that provides integrated services across departments, including involvement of internal and external service partners. 
β’ Write business cases for change. 
β’ Research trends, develop recommendations and work with the appropriate stakeholders to implement processes, procedures, and workflows that streamline service delivery to customers in a cost-effective manner. 
β’ Educate stakeholders and business users on business process and system gaps, proposed changes, available resolution options, and the operational impacts of those changes. 
β’ Manage process change; monitor, measure and provide feedback on process performance, etc. 
β’ Create and maintain process maps, gaps analysis, reports, etc. and distribute to appropriate stakeholders as needed. 
β’ Help document and/or modify requirements related to the application, working with the appropriate stakeholders, Salesforce Business Administrator, Department of Technology and/or technical consultants as needed. 
β’ Coordinate pilot programs to test more effective ways of working. 
β’ Keep application users informed about system functionality and enhancements that impact their work and/or improve customer service. 
β’ Develop and update training materials (manuals, handouts, infographics, etc.), presentations, reports, etc. 
β’ Train new and existing users on how to use CRM applications and related processes. 
β’ Configure and support Philly311 IVR system. 
β’ Administer the Managing Directors non-emergency Robocalling system.  
Required Competencies, Knowledge, Skills, and Abilities 
β’ Ability to build, lead, and develop high-performing teams in a collaborative and supportive work environment.  
β’ Strong analytical and metrics-driven mindset, with the ability to use data to identify trends, diagnose issues, and implement effective solutions.  
β’ Commitment to delivering high-quality customer experiences and continuously improving constituent satisfaction. 
β’ Technical proficiency with modern, cloud-based CRM and telephony platforms, and the ability to leverage technology to improve service delivery. 
β’ Proven ability to follow up persistently on issues to ensure timely resolution and accountability. 
β’ Highly collaborative approach, with the ability to work effectively across City agencies and with external partners to improve service outcomes. 
β’ Ability to develop and maintain a deep understanding of City services, workflows, and operational processes. 
β’ Skill in building and sustaining strong working relationships and networks across City departments. 
β’ Professional, approachable, and effective interpersonal skills, with the ability to work well with diverse stakeholders. 
β’ Demonstrates curiosity and continuous improvement mindset, with a willingness to explore new ideas and better ways of working. 
β’ Knowledge of emerging trends and best practices in government service delivery and customer experience.