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ManagerFull-time
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Acquisition Marketing Manager, Referrals to join ClassPass. This role focuses on leading the consumer referral program and new user onboarding experience, working closely with Product, Creative, and Finance teams to build and optimize marketing strategies.
Key Responsibilities
- →Own and evolve referral and onboarding strategies from idea to global rollout
- →Build and launch lifecycle campaigns using Braze and internal tools to drive engagement
- →Analyze referral trends and acquisition drivers to identify growth opportunities
- →Design A/B testing strategies and experiments to turn insights into action
- →Lead the referral experimentation roadmap, including messaging, incentives, and placements
- →Collaborate with Product and Creative to shape a seamless onboarding journey
- →Define key lifecycle KPIs and maintain campaign reporting
- →Align cross-functional teams around lifecycle marketing priorities
Requirements
- ✓3+ years in growth marketing, performance marketing, analytics, or similar roles
- ✓Track record of running lifecycle campaigns with measurable business impact
- ✓Strong experience using SQL and Excel to uncover and communicate insights
- ✓Deep familiarity with referral, onboarding, and engagement strategies
- ✓Experience building testing plans and interpreting A/B results
- ✓Ability to juggle multiple campaigns and priorities
- ✓Clear communicator and cross-functional collaborator
- ✓Experience with Braze and tools like Asana or JIRA is a plus
- ✓Experience with paid media channels preferred
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