Senior Partner Marketing Manager - Greater China & iGaming & Entertainment at Cloudflare

Cloudflare

Singapore·2h ago

SeniorFull-timeAWSGitGo

Salary Range

$63,648 - $86,112 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a results-driven, hands-on Partner Marketing Manager to lead and execute partner marketing across Greater China and iGaming & Entertainment at Cloudflare. This role is responsible for designing and delivering integrated partner marketing programs that drive partner-sourced pipeline, accelerate revenue growth, and strengthen partner engagement across Cloudflare’s security and connectivity solutions.

Key Responsibilities

→Stakeholder Collaboration: Partner with regional Partner Sales Directors, Partner Account Managers, and internal marketing teams to align marketing activities with regional targets and business priorities.
→MDF Coordination: Manage the Market Development Funds (MDF) program, including partner submissions, timely execution, and ROI reporting for all partner activities.
→Partner Marketing Execution: Execute joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption.
→Marketing Content Localization: Adapt global marketing campaigns and assets for local partners, tailoring messaging to cultural and business nuances in APAC.
→Performance Tracking & Reporting: Monitor KPIs for partner programs, provide insights, and recommend optimizations to leadership.
→Partner Relationship Management: Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare strategy.
→Cloudflare Brand Ambassador: Represent Cloudflare at partner events and industry conferences, serving as a brand ambassador and solution expert.

Requirements

✓Experience: 8+ years in B2B partner marketing, alliances, or channel marketing, ideally within enterprise technology or cybersecurity.
✓Proven Results: Demonstrated track record of executing partner-led demand generation programs that deliver measurable business impact.
✓Education: Bachelor’s degree in Marketing, Business, or related field.
✓Marketing Program Management: Strong experience managing MDF and budgets, with focus on data-driven decisions and ROI analysis.
✓Communication Mastery: Exceptional verbal and written communication skills, with ability to engage, persuade, and present to senior audiences.
✓Team Collaboration: Strong cross-functional collaboration skills across regions and functions.
✓Cybersecurity Market Insight: Deep understanding of enterprise cybersecurity challenges across APAC.
✓Analytical & Creative Thinking: Ability to analyze data, identify opportunities, and execute innovative partner marketing campaigns.
✓Project Leadership: Proven ability to manage multiple complex projects across different time zones.
✓Language Skills: Fluency in English and Mandarin.
✓Travel: Ability to travel up to 20% domestically and internationally.