Senior Product Manager - Cloudflare One Appliance at Cloudflare

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Location: Austin / Seattle / Denver / Atlanta / DC / Toronto / New York / San Francisco About the role As the PM for Cloudflare One Appliance, you will own the vision and execution for Cloudflare One Appliance, a lightweight managed hardware and virtual appliance that serves as the primary on-ramp for customers connecting any physical and cloud environments. Cloudflare One Appliance bridges the gap between a customer’s physical network and Cloudflare’s security and networking stack, providing automated connectivity for any IP traffic. This role is for a PM who sees the current moment in AI as an opportunity to rethink the way you work, and the way your products work. You won’t just be owning a roadmap, you’ll be pioneering the use of AI to automate traffic steering and collapse complex configurations into seamless, automated workflows. It’s time to build a better solution and reinvent the market. You’ll do this by: • Rethinking the customer journey from end-to-end: from how our customers receive their hardware through day-to-day operations you will identify where automation and AI can eliminate entire categories of toil, not just speed up existing steps • Build AI-assisted products: move beyond using AI for insights towards autonomous and self-healing systems • Champion Cloudflare products internally and externally: improve our products by knowing them inside and out, and help our customers understand why they are great Key responsibilities • Own the Appliance roadmap: Define priorities, make tradeoffs, and maintain a clear view of what we’re building and why. • Own the Appliance vendor relationship: Work with our Lifecycle Service Provider (LSP) and GTM teams to ensure a seamless buying experience for sales, patterns, and customers. • Define and track success metrics: Establish measurable outcomes for our product and the outcomes our customers are driving towards. • Write PRDs and specs: Author clear product documentation that frames the problem, success criteria, and constraints—while leaving room for engineering to determine the best approach. • Partner with engineering leadership: Collaborate on quarterly planning, staffing allocation, and cross-team dependencies. • Communicate across the org: Keep stakeholders informed on progress, decisions, and upcoming changes. Evangelize new features and drive adoption. Key competencies • Problem-first thinking: You understand problems deeply before jumping to solutions. You bring the team along on the journey—sharing context, inviting input, and building shared understanding before arriving at a solution. • Outcomes orientation: You define success in terms of measurable impact, not activities or deliverables. You ask “How will we know it worked?” before building. • AI fluency: You actively use AI tools in your own work and stay current on how AI is changing software development. You can separate signal from hype and focus on what actually improves developer outcomes. • Cross-functional partnership: You collaborate effectively with engineering, design, and other product teams. You work well asynchronously and respect people’s time. • Data-informed decision making: You use data to inform product decisions and measure impact—but you know when data is insufficient and judgment is required. • Technical credibility: You can hold your own in conversations with engineers about architecture, tradeoffs, and implementation approaches. • Clear communication: You write and speak with precision. You prefer outcomes over activities, and direct feedback over hedging. Experience • Experience in enterprise networking, SD-WAN, SASE or infrastructure products. • Theoretical and practical knowledge of how the Internet works at layers 1 through 7. • Specific expertise in IPsec, GRE, SD-WAN, and routing protocols (BGP, OSPF) is a big plus. • Familiarity with cloud networking environments (AWS, Azure, GCP, OCI) and cloud on-ramp architectures. • Experience with cloud-managed hardware products. Compensation Compensation may be adjusted depending on work location. For Colorado, Hawaii, and Illinois based hires: Estimated annual salary of $156,000 - $200,000 For New York City, New Jersey, Washington, Washington DC, and California (excluding Bay Area) based hires: Estimated annual salary of $172,000 - $227,000 For Bay Area-based hires: Estimated annual salary of $179,000 - $236,000 Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits • Medical/Rx Insurance • Dental Insurance • Vision Insurance • Flexible Spending Accounts • Commuter Spending Accounts • Fertility & Family Forming Benefits • On-demand mental health support and Employee Assistance Program • Global Travel Medical Insurance Financial Benefits • Short and Long Term Disability Insurance • Life & Accident Insurance • 401(k) Retirement Savings Plan • Employee Stock Participation Plan Time Off • Flexible paid time off covering vacation and sick leave • Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [Upgrade to PRO to see contact] or via mail at 101 Townsend St. San Francisco, CA 94107.