Salary Range
$108,800 - $147,200 /year
EstimatedThis salary is estimated based on similar roles. The actual salary may vary.
Weβre looking for a hands-on GEO/AEO Experimentation Specialist to drive our presence across AI-powered search engines and large language models. This is not a strategy role, you will be shipping experiments every week, measuring results, and iterating fast.
Your mission is to increase our brandβs visibility and citation frequency in AI engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews through a disciplined experimentation program. Youβll run at least 5 experiments per week and demonstrate measurable progress on a weekly cadence.
If youβre someone who loves tinkering, automating, and shipping fast, and youβre excited about the frontier of how AI engines discover and recommend content, this role is for you.
What you'll own
Throughput and shipping cadence
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Run the team's shipping rhythm: daily ship log, weekly recaps, and async standups.
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Hold contractors and pillar leads to weekly experiment targets calibrated to each pillar's complexity.
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Maintain a rolling experiment backlog so no one waits for a brief.
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Onboard new contractors quickly: first ship within their first week.
Data hygiene and experiment tracking
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Own the experiment tracker: structure, completeness, and consistency across pillars.
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Make outcome tagging (worked / didn't / inconclusive) a standard step.
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Connect experiment outcomes to the right downstream signals (revenue, registrations, rankings, or visibility) depending on the pillar.
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Produce a weekly recap that gives leadership a clear read on what shipped, what worked, and what's next.
Bottlenecks and escalation
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Track approval and review SLAs. Surface anything stuck before it becomes a problem.
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Map cross-pillar dependencies and resolve them before they block ships.
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Flag capacity, performance, or process issues to leadership in real time, with a recommended path forward.
Coordination
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Turn strategic intents into shippable briefs with clear owners, success criteria, and deadlines.
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Run a weekly cross-pillar sync β short, written, and focused on collisions and dependencies.
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Own quarterly planning logistics: pulling leads together, prepping materials, and producing a written plan.
Who we're looking for
We're hiring for three signals, weighted equally. Strong candidates show all three.
Operational rigor
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5 or more years running operations or program management in a high-throughput environment: agency, growth team, or product team shipping experiments weekly.
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Has personally built or rebuilt a tracking or operating system from scratch, not just maintained one. Concrete examples expected in the interview.
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Comfortable with spreadsheets at the level of pivots and lookups; can read a basic SQL or Looker query.
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Async-first communicator. Strong written English. Doesn't let questions sit waiting for a meeting.
Growth fluency
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Has worked inside a growth function before β SEO, paid, CRO, or lifecycle. You don't need to be a specialist; you do need to read a brief and tell whether it makes sense.
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Understands funnel mechanics and the difference between leading and lagging indicators without translation.
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Familiarity with at least two of: SEO tools (Ahrefs, Semrush), paid platforms (Google, Meta, LinkedIn Ads), A/B testing tools, and marketing attribution platforms.
PM craft
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Has shipped real outcomes through other people, not just managed tickets. Can articulate the difference between coordinating and project-managing.
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Comfortable holding senior contributors accountable to cadence β including people who are more experienced or more credentialed than you.
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Can write a one-page brief that turns a vague intent into a shippable experiment.
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Knows when to escalate and when to absorb.
What this role is not
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Not a status-update role. If the work would be "forwarding emails and updating a Monday board," this isn't it.
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Not a pure scrum or agile coaching role. We ship experiments, not sprints.
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Not advisory. The role is operational and hands-on.