Junior SEO Specialist (Contract) at cloudinary

We’re looking for a hands-on GEO/AEO Experimentation Specialist to drive our presence across AI-powered search engines and large language models. This is not a strategy role, you will be shipping experiments every week, measuring results, and iterating fast. Your mission is to increase our brand’s visibility and citation frequency in AI engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews through a disciplined experimentation program. You’ll run at least 5 experiments per week and demonstrate measurable progress on a weekly cadence. If you’re someone who loves tinkering, automating, and shipping fast, and you’re excited about the frontier of how AI engines discover and recommend content, this role is for you. What you'll do Ship and refresh content at pace • Rewrite and refresh existing pages based on what's working — title tags, headers, intros, internal links, schema. • Publish new pages targeting specific keyword clusters we've already prioritized. • Optimize pages against the patterns of competitors who outrank us, including ones who do so with fewer backlinks. • Ship two pieces of work per day on average — refreshes, new pages, or optimization passes. Build backlinks and authority • Outreach for backlinks on priority pages — listicles, guest posts, resource pages, partner placements. • Identify content gaps where competitors are getting links and we're not. • Manage and grow our backlink profile with tools like PressWhizz, BuzzStream, or similar. Track and report what's working • Monitor keyword rankings weekly for the pages you've shipped. • Log every experiment in the team tracker — hypothesis, change made, result. • Write short async recaps on what moved, what didn't, and why. Who you are You ship • One to three years of hands-on SEO or content execution experience — agency, in-house, or freelance. • You've personally edited pages, published content, and managed outreach — not just briefed someone else. • You move fast. A 'refresh and ship' takes you hours, not days. You know your way around the tools • Comfortable with at least one major SEO tool — Ahrefs, Semrush, or similar — for keyword research and competitive analysis. • Familiar with a CMS — WordPress, Webflow, or similar. • Can read Google Search Console data and turn it into action. • Bonus: experience with structured data, schema markup, or technical SEO basics. You write clearly • Strong written English. You can produce or substantially edit a 1,500-word page that doesn't need heavy reworking. • Direct, clear, and brief in writing. We don't reward long emails. • Comfortable working asynchronously across time zones. You want to be measured on output • You'd rather ship and learn than plan and wait. • You want a role with clear weekly targets and visible outcomes. • You're comfortable with feedback loops that are fast and direct. What success looks like After 90 days, a strong contributor in this role will have shipped a consistent volume of refreshed and new content week after week, moved a meaningful number of priority keywords into top rankings, and contributed to qualified inbound from organic search. We'll define specific targets together in week one — but the shape is: shipped volume, ranking movement, and qualified inbound.