Head of Marketing & Lead Generation at CloudMoyo

Job Title: Head of Marketing & Lead Generation Experience: 15+ Years Location: Pune Role Overview We are looking for a dynamic and strategic Head of Marketing & Lead Generation to drive demand drive demand, strengthen brand equity, and elevate enterprise communications across key markets for CloudMoyo. This role will be responsible for driving pipeline growth and building a scalable marketing function to position CloudMoyo as a leader across Data, AI, and Microsoft ecosystem services. You will own end-to-end marketing strategy—from brand positioning to digital demand generation—while closely partnering with Sales, Delivery, and Leadership teams to deliver measurable business outcomes. This role requires a blend of strategic thinking, ability to link brand to revenue, drive execution excellence, data-driven decision-making, and strong leadership capabilities. Key Responsibilities 1. Marketing Strategy & Leadership • Define and execute a comprehensive global marketing and demand generation strategy aligned to revenue growth, market expansion, and brand positioning objectives. • Translate business priorities into integrated marketing plans across digital, field, partner, and account-based channels to drive measurable pipeline and customer acquisition. • Build, mentor, and scale a high-performing marketing organization across digital, content, brand, and campaign functions, fostering a culture of accountability, innovation, and continuous learning. • Establish clear KPIs and performance frameworks to track marketing effectiveness, optimize ROI, and ensure strong alignment with sales and business outcomes. • Partner closely with sales, product, and delivery leadership to ensure cohesive go-to-market execution and consistent messaging across the customer lifecycle.2. Demand & Lead Generation with Pipeline Growth • Design and execute multi-channel lead generation strategies across digital, outbound, events, and partnerships. • Drive high-quality funnel velocity - MQLs and SQLs through account-based marketing (ABM) and targeted campaigns. • Partner with Sales leadership to ensure strong alignment on pipeline goals and conversion metrics. • Lead Inside sales organization focused on lead qualification and targeted outreaches for lead generation3. Campaign Management & Execution • Oversee the planning and execution of integrated marketing campaigns across channels such as LinkedIn, email, paid media, and webinars. • Manage global campaigns targeting key markets (North America).4. Marketing Technology & Automation • Own and optimize HubSpot (CRM, Marketing Hub, Sales Hub) for campaign execution, automation, and reporting. • Establish scalable workflows for lead nurturing, scoring, and lifecycle management. • Integrate marketing tools and platforms to enable seamless data flow and reporting.5. Digital Marketing & Online Presence • Lead SEO, SEM, paid media, and website strategy to maximize traffic, engagement, and conversions. • Oversee website performance, UX, and content strategy using platforms like WordPress or equivalent CMS. • Strengthen CloudMoyo’s digital presence, social media strategy and brand positioning in key solution areas.6. Brand, Communications & Thought Leadership • Lead the brand and design function to position CloudMoyo as a mature, differentiated, and market-leading AI-first digital engineering firm. • Define and drive a comprehensive content strategy—including whitepapers, case studies, blogs, and industry insights—aligned to target buyer journeys and business priorities. • Partner with leadership and subject matter experts to build and amplify thought leadership across key areas such as Microsoft Fabric, Data, and AI. • Lead External Communication across the targeted in external stakeholder– PR, Industry Analyst and other market influencers7. Events & Field Marketing • Own global events strategy including webinars, industry conferences, and partner events. • Leverage events to drive pipeline, brand visibility, and customer engagement • Lead a robust field marketing engine to drive funnel volume, variety and velocity in collaboration with the sales team8. Data Analytics & Performance Marketing • Establish a data-driven marketing culture with strong focus on analytics and performance tracking. • Utilize tools such as GA4, Google Tag Manager, Hotjar, and dashboards to monitor campaign effectiveness. • Provide regular insights on marketing performance, pipeline impact, and ROI to leadership.9. Stakeholder Collaboration • Work closely with Sales, Pre-sales, Delivery, and Leadership teams to align marketing initiatives with business priorities. • Collaborate with external agencies, partners, and vendors to scale marketing efforts.10. Product Marketing and GTM Intelligence Support • Continuously track industry trends, competitive positioning, and evolving customer behavior to inform go-to-market strategy. • Synthesize market, customer, and competitive insights into actionable recommendations that strengthen positioning and sustain competitive advantage. • Partner with product, sales, and leadership teams to translate product insights into differentiated messaging, value propositions, use cases and GTM plays. • Enable data-driven decision-making by building feedback loops across campaigns, customer interactions, and market signals.