Growth Marketing Manager (12-month Contract) at Coconutsoftware

We’re looking for a Growth Marketing Manager to execute and optimize demand generation programs, with a strong focus on paid advertising and drip/lifecycle campaigns that support pipeline creation and progression across Mid-Market and Enterprise. Reporting to the Senior Demand Generation Manager, this role is hands-on and execution-driven. You’ll partner closely with Marketing, Sales, and BDR teams to bring demand strategy to life, while acting as an active stakeholder in ABM execution to ensure alignment with priority accounts and buying groups. This is a fully remote, 12-month contract supporting a brand new product launch. The role includes full health and dental benefits, with the strong potential to grow into a full-time role. YOU’RE FIRED UP ABOUT Demand Generation Execution • Execute and optimize paid media, drip, and lifecycle campaigns aligned to pipeline and revenue goals • Support always-on and campaign-based demand programs that generate, nurture, and convert demand • Monitor performance and optimize campaigns using funnel data, intent signals, and engagement metrics • Partner with Sales and BDRs to ensure demand programs support account priorities and pipeline objectives Integrated Campaign, ABM, & Channel Support • Act as an active stakeholder in ABM execution • Execute paid media programs across LinkedIn Ads, retargeting, and other demand channels • Build, launch, and optimize drip and nurture campaigns that support lead and opportunity progression • Execute integrated campaigns across all channels and support third-party media and sponsorship programs, including execution and performance tracking • Contribute insights and recommendations to improve demand effectiveness • Take ownership of key marketing operations initiatives — from building and launching drip campaigns independently to testing and implementing new growth infrastructure (e.g., chatbot, automation workflows, performance tracking) WHAT YOU BRING TO THE TEAM • Ideally 3–5 years of B2B SaaS demand or growth marketing experience • Hands-on experience executing paid media and drip/lifecycle campaigns • Exposure to or experience supporting ABM programs • Strong execution skills with comfort working toward pipeline and revenue goals • Analytical mindset with experience reporting on campaign performance • Collaborative approach with Sales, BDRs, Product Marketing, and CX • Highly organized with strong attention to detail • We’re looking for a marketer who actively explores emerging technologies—especially AI and LLMs—to drive smarter campaigns and better outcomes. You have a solid understanding of how these tools work, a passion for continuous learning, and a track record of turning new ideas into real impact. Tools & Skills • Proficiency with HubSpot and Salesforce is a plus, or similar experience with equivalent CRM and marketing automation platforms. • Paid media platforms (LinkedIn Ads, Google Ads, retargeting tools) • Campaign reporting, attribution, and funnel analysis • Experience in SaaS and/or fintech environments This posting is for a vacant, 12-month contract position. The expected hiring range for this role is $80,000 - $100,000. The base salary for this position is listed to support candidates to align themselves within the target range. The range is grounded in comprehensive analysis of national compensation data for similar roles and company sizes in the technology sector, alongside a review of our internal compensation framework to ensure pay equity across the company. Note that ranges may evolve over time. We aim to provide a fair offer and hire within this specified range. The final offer for this position will take a candidate's background, experience, skills, and internal equity into consideration. Top performers’ compensation will be reviewed annually, as part of our Performance Acceleration program (Performance Reviews, Compensation Reviews, etc.). Our Investment in You: • Find your flow with Cabana Days. We offer flex-time and flex-days so you can recharge and be your best self. We empower our team to prioritize their well-being, knowing that a well-rested team is a productive one. While we offer this flexibility, our commitment to service excellence is unwavering. This benefit comes with a shared responsibility: our customers are our top priority. We ask that you remain available and responsive on flex-days, as needed, to ensure our customers' needs are always met promptly. • Ability to do your job in a supported, but flexible environment • Supported professional development, learning, & career opportunities - be supported in your growth journey! • Regular 1:1 coaching with your leader and regular connection to a passionate executive team • Work in a team big enough for growth but lean enough to make a real impact A full range of benefits to keep you happy & healthy; • Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate! • Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1! • Virtual mental health and EAP platform • WealthSimple GRSP & Matching • Annual Wellness Benefit ($1000 per year) • Opportunity to work remote - anywhere in Canada! • Employee Options - everyone shares in our success! • Internet Subsidy on each paycheck • Tiki Bucks Incentive Program - everyone is entitled to earn bonuses! • A People First Company - 4.1 rating on Glassdoor • "Most Admired Corporate Cultures" (2024) and ranked #22 in "Best Workplaces in Canada" (2025) in company size category Who we are and What we do: Mission To build Intelligent Branch Solutions that deliver the outcomes financial institutions care about - streamlining operations, enhancing customer experiences, and empowering staff to focus on what matters most. Values Collaboration. Honesty. Empathy. Elevate. Resilience. Service Excellence. Coconut Software makes it effortless for customers to connect with their bank or credit union. Our appointment scheduling, queue management, and video banking solutions are used by leading financial institutions across North America, including RBC, Arvest Bank, Vancity, and Rogue Credit Union. Organizations that use Coconut benefit from a seamless customer experience that improves NPS, reduces wait times, and increases conversion rates. To date we have raised close to 40M and have been doubling revenue year after year. The team at Coconut has ambitious growth plans to continue to scale the business to new heights by owning the North American market and delivering innovative solutions to our customers. Coconut has a company culture that is best in class. We foster a community that is unconditionally inclusive, and in return ask that our people contribute their differing perspectives, ideas and experiences for one common purpose: to advance the way people live and work in an environment of diversity, equity and inclusion and workplace belonging. Some recent awards we're proud of include: Coconut Software is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are committed to meeting the needs of people with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act, 2005. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, assessing responses, or synthesizing interview notes. These tools assist our talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact your Talent Partner.