Performance Marketing Manager at Colabsoftware

Colabsoftware

Canada, Remote·4d ago

ManagerFull-timeAI

Salary Range

$70,720 - $95,680 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Paid Media Specialist to join CoLab, a company that helps mechanical engineering teams accelerate product development through AI and collaboration software. This role will own the performance, growth, and evolution of our paid media program, with LinkedIn as the primary channel.

Key Responsibilities

→Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels
→Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation
→Translate platform data and customer insights into strong creative briefs and campaign concepts
→Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance
→Design and execute structured experiments in new or underutilized paid channels
→Report on performance in a way that explains not just what happened, but why

Requirements

✓4+ years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes
✓Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management
✓Demonstrated success improving paid performance over time
✓Strong experience working with creative-led formats and partnering with design teams
✓Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats
✓Clear, confident communicator who can turn complex performance data into insights and recommendations