Senior Account Based Marketing Analyst at Collibra

​​Joining Collibra’s Marketing team We are the Revenue Architects for Collibra. Our team is responsible for designing the entire system or "funnel" that turns someone who has never heard of us into a loyal customer. We are not just running ads; we are strategic leaders who use data and advanced technology to target the perfect accounts, deliver highly personalized messages, and make sure every dollar we spend is driving predictable, high-quality growth. We are the bridge between Marketing, Sales, and the underlying technology that makes it all work seamlessly. The Senior Account Based Marketing Analyst reports to the Director of Integrated Marketing. You will be the strategic owner of the full-funnel conversion and ABM execution, partnering closely with Marketing Operations (MOPS), who manages the technical health and data integrity of our marketing technology stack. This is a hybrid role based in our Prague office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team. The Senior Account Based Marketing Analyst at Collibra is responsible for • Architecting the Customer Journey: Designing, implementing, and managing comprehensive marketing funnels to guide prospects from initial awareness to conversion and advocacy, ensuring all channels and content work together seamlessly. • Strategic ABM Leadership : Owning the strategy for Intent-Based and Precision Account-Based Marketing (ABM) accounts, including utilizing intent data and predictive analytics to identify and prioritize high-value accounts. • Multi-Channel Campaign Orchestration: Orchestrating account journeys by buying stages across multiple personas with tailored messages and executing personalized, multi-channel campaigns (display, social, email) based on Field Account Requirements. • Technical Engine Management: Partner to design and implement sophisticated lead nurturing programs, scoring models, and automated workflows within the Marketing Automation Platform (Marketo/equivalent). • Budgetary & Resource Management: Overseeing the performance marketing budget for account based programming, partnering across the team to allocate resources effectively across channels and initiatives to maximize return on investment (ROI), including forecasting and procurement via the finance partner. • Cross-Functional Alignment: Establishing and maintaining Service-Level Agreements (SLAs) with Sales and BDR teams, ensuring data-driven alignment and effective, timely outreach. • Full-Funnel Analytics & Reporting: Leading the creation of unified attribution reporting dashboards to track the full lead-to-revenue lifecycle, demonstrating the ROI of marketing campaigns, and reporting on ABM program performance. • System Monitoring: Monitoring system uptime/downtime and data flow health, flagging over issues to MOPS for escalation and resolution. You have • Experience in Strategy: 5+ years of progressive experience in B2B performance marketing and full-funnel strategy, preferably in a SaaS or technology environment. • Expert-Level MarTech Proficiency: Deep, hands-on experience using key platforms such as Marketo, Salesforce, 6Sense, Hockeystack, and Clay, with a strong focus on integration and automation. • Advanced Funnel Analytics: Proven ability to build, analyze, and optimize various funnel types (classic, reverse, and auto-funnels) and a strong command of critical KPIs (CAC, LTV, conversion rates, MQL-to-Revenue). • Attribution Expertise: Demonstrated experience in utilizing and modeling Multi-Touch Attribution to understand the true impact of all marketing touchpoints on pipeline and revenue. • Data Visualization & Reporting: A track record of directing the creation of comprehensive dashboards in Tableau and Salesforce that distill complex data into actionable closed-loop reports for stakeholders at all levels. • Technical Acumen: Strong understanding of bidirectional data synchronization between marketing automation and CRM tools to maintain data integrity and unified customer views. • A bachelor’s degree or equivalent related working experience is required. • You must have work authorization to work in Prague, CZ. You are • A Strategic Driver: You seamlessly blend high-level strategic thinking with meticulous, hands-on execution of campaigns and MarTech processes. • A Data-Driven Storyteller: Exceptional ability to synthesize complex data and technical findings into clear, persuasive business narratives for leadership. • A Collaborative Leader: You naturally foster alignment and accountability across internal teams (Sales, BDR, Content) to ensure cohesive customer engagement. • Committed to Optimization: Obsessed with identifying and resolving friction points in the funnel to drive predictable and scalable revenue growth. Measures of success • Within your first month: You will conduct a full audit of the current MarTech stack and attribution models, identifying and documenting the top three areas for immediate optimization. • Within your third month: You will launch the next wave of a personalized, multi-channel ABM campaign, utilizing intent data to drive engagement within high-priority target accounts. • Within your sixth month: You will successfully implement a new, unified attribution reporting dashboard, demonstrating measurable improvement (e.g., a 10% increase) in the MQL-to-Pipeline conversion rate. Benefits at Collibra Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off. Learn more about Collibra’s benefits. We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra. At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.