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ManagerFull-timeAWSAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Operations Manager will own the end-to-end strategy, governance, and execution of prospect data and list management across Sales and Marketing at ConnectWise. This role ensures accurate, enriched, well-governed, and actionable account and contact data to support all GTM motions.
Key Responsibilities
- →Own the List Management Program across all GTM motions (Acquisition, Expansion, Competitive Displacement)
- →Define and document standardized processes for list sourcing, intake, enrichment, hygiene, segmentation, and retirement
- →Serve as the single accountable owner for prospect list quality, governance, and performance measurement
- →Define data requirements to support ICP-based targeting for MSP and Mid-Market Enterprise segments
- →Own external list purchase strategy, intake workflows, normalization, tagging, and ROI tracking
- →Establish ongoing account and contact data hygiene processes
- →Partner with Master Data Management Team to define ownership, SLAs, and escalation paths for data quality issues
- →Centralize and operationalize first-party & third-party data sources
- →Define segmentation and enrichment standards for activation-ready lists
- →Partner with Analytics to define success metrics and reporting
- →Establish feedback loops with Sales and SDR teams to improve ICP accuracy
- →Identify and implement automation and AI use cases to improve data quality and efficiency
Requirements
- ✓Ability to manage large projects and processes independently
- ✓Recognized subject matter expert in applicable work area
- ✓Strong understanding of GTM data strategy, list management, and CRM governance
- ✓Proven ability to design and operationalize scalable processes across cross-functional teams
- ✓Deep experience with Salesforce and marketing automation platforms
- ✓Strong analytical and problem-solving skills with a data-driven mindset
- ✓Ability to influence without authority and drive alignment across Marketing, Sales, and Operations
- ✓Ability to translate complex data and technical concepts to non-technical stakeholders
- ✓Strong organizational skills with the ability to manage multiple priorities simultaneously
- ✓B2B SaaS Experience preferred.
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