Sr. SEO Manager at Connectwise

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise! Sr. SEO Manager - General Summary: The Sr. SEO Manager is responsible for driving organic growth across traditional search and AI-driven discovery. This role works in partnership with the Web Strategy & Growth team to optimize website visibility, improve rankings, and support revenue growth. Essential Duties and Responsibilities: • Own and evolve the SEO and answer engine optimization (AEO) strategy in alignment with the buyer’s journey, marketing funnel, and website roadmap. • Conduct keyword research and search intent analysis to identify high-impact opportunities. • Develop organic growth strategies across search engines, YouTube, Reddit, and emerging discovery platforms. • Ensure content strategy and site architecture support both traditional search visibility and AI driven answer engines. • Lead technical, on-page, and off-page SEO initiatives to improve crawlability, rankings, and overall site performance. • Apply AEO best practices, including structured content, schema markup, and AI-friendly content architecture. • Partner with developers, content marketers, and SEO specialists to prioritize and implement optimizations. • Support scalable organic growth through AI-assisted and agentic content workflows where appropriate. • Measure and communicate the impact of SEO and AEO efforts on key business outcomes, including MQLs, SQOs, and pipeline contribution. • Build and maintain dashboards and performance reports using GA4, Siteimprove, Power BI, Excel, and related tools. • Translate performance data into actionable recommendations for content, product marketing, and demand generation teams. • Translate technical SEO findings into clear, actionable recommendations for web developers and product managers. • Partner with marketing, product, content, and development teams to embed SEO into campaign planning, website updates, and content creation. • Coordinate with internal specialists and stakeholders to ensure consistent execution across SEO initiatives. • Collaborate with in-house SMEs and agency experts to help ensure company websites reflect current SEO and AEO best practices. Knowledge, Skills, and/or Abilities Required: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Ability to manage large projects and processes independently with limited supervision • Strong expertise in keyword research, search intent modeling, and content optimization. • Hands-on experience with SEO tools such as Ahrefs, SEMrush, and Screaming Frog. • Strong working knowledge of technical SEO, schema markup, structured data, and site architecture. • Proficiency in analytics and reporting tools, including Google Analytics 4 (GA4), Siteimprove, Power BI, and Excel. Educational/Vocational/Previous Experience Recommendations: • Bachelor’s degree in related field or equivalent business experience • 4-6 years of hands-on SEO experience, ideally in B2B, SaaS, or another performance-driven digital environment. Working Conditions: • Onsite/Hybrid/Remote depending on location • 0-10% travel may be required ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [Upgrade to PRO to see contact] or 1-800-671-6898.