Senior Marketing Analyst, Media & Brand at Constantcontact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! We are looking for a strategic and highly analytical Senior Marketing Analyst to support the measurement framework for our marketing funnel. In this role, you will move beyond single-channel attribution to analyze a holistic view of how our media investment drives growth—from top-of-funnel brand awareness to bottom-funnel conversion. You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix. If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you. Key Responsibilities: • Full-Funnel Measurement Strategy • Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention). • Analyze the interplay between Upper Funnel (TV, CTV, Audio, OOH) and Lower Funnel (Search, Social, Affiliate) media to optimize investment for total portfolio growth. • Move the organization beyond "last-click" thinking by championing holistic measurement methodologies. • Advanced Modeling & Testing (MMM & Incrementality) • Lead the execution and interpretation of Marketing Mix Models (MMM). You will either manage external vendor relationships or run in-house models to forecast the impact of budget changes. • Design and execute a robust Incrementality Testing roadmap (e.g., Geo-lift tests, holdout groups, matched market tests) to validate MMM findings and calibrate channel ROI. • Translate complex statistical outputs into clear, actionable media buying recommendations for the leadership team. • Brand Health & Performance Tracking • Brand Scorecard Development: Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time. • Develop and execute measurement plans for specific brand programs like content, events, and social channels, including tracking and instrumentation recommendations. • Correlate brand lift metrics (Awareness, Ad Recall) with downstream performance metrics (CAC, CPA, ROAS) to quantify the long-term value of brand media. • Strategic Optimization & Reporting • Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis. • Create automated dashboards that provide real-time visibility into full-funnel KPIs. Qualifications: Must-Have Skills: • • Experience: 5-8 years of experience in Marketing Analytics, Data Science, or Marketing Strategy. • Full-Funnel Fluency: Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g., Reach/Frequency vs. ROAS/CAC) and how they influence one another. • Methodology Expertise: Proven experience applying Marketing Mix Modeling (MMM) and designing Incrementality/Lift Tests. You understand the math behind the models and the "why" behind the results. • Technical Stack: Proficiency in SQL is required. Experience with Python or R for statistical analysis is optional. • Communication: Ability to tell a story with data. You can explain complex concepts like "incremental lift" to non-technical stakeholders without jargon. Preferred Qualifications (The "Nice-to-Haves"): • • Brand Indexing: Specific experience building custom Brand Scorecards or composite indexes that weight various brand health metrics into a single KPI. • Media Agency Experience: Background working at a media agency or within a heavily media-driven organization. • Advanced Attribution: Familiarity with Multi-Touch Attribution (MTA) tools and their limitations in a privacy-first world (iOS14+, cookie deprecation). The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees$109,000—$135,000 CADWhy You’ll Love Us: • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [Upgrade to PRO to see contact]. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Notice to Recruiters and Staffing Agencies: Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.