Product Marketing Manager - GTM at Contentful

About the opportunity Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are seeking a Product Marketing Manager (PMM) to drive the go-to-market strategy, positioning, and adoption of our products across key verticals and target audiences. You will be responsible for deeply understanding specific customer challenges, synthesizing market trends, and translating product capabilities into compelling solutions for targeted market segments. You will collaborate closely with Product, Sales, Campaigns, and Customer Success teams to ensure our messaging and programs resonate with target buyers. What to expect? • Develop a deep understanding of buyers, business challenges, and trends in priority segments, including company size (e.g., Midmarket, Enterprise), industries (e.g., Finance, Healthcare, Retail, Technology), and solution areas (e.g., use cases, personas). • Partner with cross-functional teams (Research, Ops, Sales) to understand buyer personas, including their roles, goals, challenges, decision criteria, and buying behaviors • Create differentiated positioning and messaging frameworks tailored to specific market segments and industry-specific use cases. • Develop and maintain a suite of sales and marketing assets—including white papers, case studies, product guides, sales decks, and battle cards—that articulate value for specific market segments and industry audiences. • Partner with Sales to support enablement, deliver training, and provide market insights that accelerate deal velocity and improve win rates. • Collaborate with the Campaigns team to support and co-develop integrated, targeted marketing campaigns, ensuring messaging, assets, and audience insights are aligned for maximum impact. Contribute industry and persona expertise to campaign planning, execution, and performance analysis, and maintain a feedback loop to optimize future campaigns. • Drive the successful launch of new products and features in target industries, ensuring alignment of messaging and go-to-market activities. • Monitor campaign and product performance within industries, analyze results, and iterate on strategies to maximize adoption and customer satisfaction. • Serve as a subject matter expert and evangelist for market solutions, representing the company at events, webinars, and customer engagements. What you need to be successful? • 4+ years of experience in product marketing, preferably in B2B SaaS or technology sectors. • Demonstrated success in crafting and executing go-to-market strategies. • Strong analytical skills with the ability to synthesize market and customer insights into actionable plans. • Proven ability to develop high-impact sales enablement and marketing materials. • Excellent written and verbal communication skills; comfortable presenting to internal and external audiences. Able to explain abstract or technical concepts in a way that resonates with business stakeholders and personas. • Experience collaborating with cross-functional teams, including Product, Sales, and Marketing. • Self-starter with strong project management skills and the ability to manage multiple priorities in a fast-paced environment. • Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Bring a customer-first perspective and an interest in extensibility and developer experience. • Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus. • Location: Based in NY. Occasional travel required. What's in it for you? • Join an ambitious tech company reshaping the way people build digital experiences • Full-time employees receive Stock Options for the opportunity to share in the success of our company • Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents. • Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family. • We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days • Company paid parental leave to care for and focus on your growing family • Use your personal annual education budget to improve your skills and grow in your career • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties • An annual wellbeing stipend to care for your physical, financial, or emotional health • A monthly communication stipend and phone hardware upgrade reimbursement. • New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best. This role will need to be conducted in a state in which we are currently registered to do business. New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example. New York Salary Range: $123,000 - $167,000 [This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.] Who are we? Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Everyone is welcome here! “Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [Upgrade to PRO to see contact] with any information you may have. By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.