B2B - Digital Marketing Lead at Cookunity

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: The B2B team operates like a startup within CookUnity — entrepreneurial, fast-paced, and innovative, charting a bold new path by bringing exceptional culinary experiences to businesses, organizations, and their employees. This role reports directly to the Head of B2B and works closely with sales, marketing, operations, and product around strategy and execution. The role: CookUnity’s B2B team is scaling fast, and we need someone who can build and own the systems behind that growth. This role sits at the intersection of demand generation and marketing operations. You'll own the infrastructure that moves leads through the funnel, converts pipeline, and keeps our reporting honest. In this role, you will drive performance across the full inbound funnel, from lead capture and nurture to Smart Fridge user engagement and retention, while continuously improving how our marketing systems operate. This is not a campaign execution role; it’s a systems and ownership role where you build, optimize, and scale the efforts that power growth. Success in this role will be defined by measurable improvements across the funnel, including increased lead-to-meeting and lead-to-SQL conversion rates, as well as growth in overall SQL volume and marketing-driven pipeline. You will ensure faster inbound lead response times, improve event-to-SQL conversion rates, and drive higher Smart Fridge engagement. Additionally, you will establish clean, reliable reporting and contribute to stronger SEO-driven inbound performance. Responsibilities: 1. Lifecycle Marketing & Demand Generation • Build and optimize nurture systems to improve lead-to-meeting and SQL conversion • Own inbound lead flows with real-time follow-up and segmentation • Improve lead quality via scoring, triggers, and funnel optimization • Partner with Sales to drive pipeline contribution, not just leads 2. CRM Ownership • Own CRM structure, data integrity, and lead flow across systems • Maintain lifecycle stages, routing, and data hygiene • Define and track funnel KPIs • Identify gaps and proactively improve processes 3. SEO Agency Management • Own external SEO agency performance and deliverables • Align on content, landing pages, and technical SEO priorities • Hold agency accountable for traffic, rankings, and inbound leads • Be able to step into SEO shoes and tackle changes when required 4. Smart Fridge Lifecycle & Retention • Drive B2C engagement via Klaviyo and OneSignal • Build real-time triggers for email, SMS, and push notifications • Optimize for weekly active users and repeat usage 5. AI, Automation & Systems • Use AI to generate and optimize lifecycle content at scale • Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal • Eliminate manual processes and improve system efficiency 6. Reporting & Insights • Own dashboards and reporting across lifecycle and demand gen • Track conversion rates, SQL volume, and pipeline contribution • Deliver insights and executive summaries with clear recommendations Qualifications: • 3–6 years of experience in lifecycle marketing, CRM, or demand generation • Owner mindset: identify gaps and build scalable systems to solve them • Experience with tools like Salesforce, Klaviyo, Mailchimp, OneSignal, Zapier, etc. • Strong understanding of the full funnel and conversion across the customer journey • Data-driven, with a focus on pipeline and revenue impact • Ability to leverage generative AI to increase output quality and speed. Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect! Benefits 🩺 Health Insurance coverage 🌅 401k Plan ⛱ Unlimited PTO 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical 🐣 Paid Family leave 🕯 Compassionate Leave: 3-5 days each time the need arises 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle 👩🏾‍🏫 Personalized Spanish coach 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work! Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.Pay Range for this position$75,000—$85,000 USDIf you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time! CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us: • Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com • Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page. • We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. • We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away. If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.