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SeniorFull-timeGit
Salary Range
$44,200 - $59,800 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
• Own and execute Cricut’s marketing strategy for South Korea, driving brand awareness, engagement, and sales
• Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
• Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
• Plan and execute always-on social media presence across key platforms (Instagram, YouTube, TikTok, Naver, etc.)
• Shape paid media strategy and provide creative direction while working with agencies or partners on execution
• Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
• Plan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and sales
• Create and adapt locally relevant content and storytelling that resonates with Korean audiences
• Monitor, analyze, and report on marketing performance — and use data to continuously improve results
• Manage marketing budgets with a strong focus on ROI and efficiency
• Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity
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About Cricut
Cricut is a leading brand in the craft and design industry, specializing in innovative cutting machines and creative tools that empower individuals to bring their artistic visions to life. Founded in 1987 and headquartered in Lehi, Utah, the company has established itself as a pioneer in the DIY and crafting space, catering to hobbyists, educators, and small business owners alike. Cricut’s mission is to make creativity accessible, enabling users to create personalized projects with precision and ease, whether for home decor, apparel, or educational materials. Cricut offers a range of cutting machines, such as the Cricut Explore and Cricut Joy, along with a vast library of digital designs, materials, and accessories. Key features include wireless connectivity, compatibility with various materials like vinyl and paper, and an intuitive design software, Cricut Design Space, which allows users to customize projects. The company targets crafters of all skill levels, from beginners to seasoned professionals, providing tools that combine technology with creativity. Its products are particularly popular among teachers for classroom projects, entrepreneurs for custom products, and families for fun, hands-on activities. Cricut has achieved significant market recognition, becoming a household name in the crafting industry and a trusted partner for creative enthusiasts worldwide. The company’s unique value proposition lies in its ability to blend cutting-edge technology with user-friendly design, making advanced crafting accessible to everyone. With a strong community of users and a growing ecosystem of products and resources, Cricut continues to innovate, setting the standard for creativity and precision in the DIY space.
