Senior Lifecycle Marketing Manager, Asia at Crunchyroll

Crunchyroll

Seoul, Seoul, South Korea·16h ago

SeniorFull-timeData ScienceGitGo

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a passionate and data-driven Lifecycle Marketing Manager to join our Regional Engagement team at Crunchyroll. This role focuses on leading localized lifecycle strategies across Asia, designing and implementing campaigns that engage, retain, and win back anime fans.

Key Responsibilities

→Develop and implement lifecycle marketing strategies tailored to Asian audiences across acquisition, onboarding, engagement, retention, and winback
→Serve as the regional expert for customer lifecycle nuances, shaping best practices and advising on culturally and market-specific approaches
→Collaborate with regional marketing, programming, and curation teams to design localized go-to-market moments for major content launches
→Partner closely with regional marketing, content programming, and curation teams to develop go-to-market strategies and localized moments
→Own and optimize our Braze instance in the region, leveraging its full capabilities to design seamless and personalized user journeys
→Create impactful communications that celebrate anime fandom and strengthen Crunchyroll’s emotional connection with fans in SEA
→Partner with Product, Content, Data Science, and Growth teams to measure performance, analyze insights, and continuously optimize lifecycle initiatives
→Stay on top of Asia-specific marketing trends and adapt lifecycle strategies to meet fans where they are

Requirements

✓8+ years of experience in CRM, lifecycle, or retention marketing, ideally in the streaming, entertainment, or digital subscription services industry
✓Extensive experience with Braze (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution
✓Experience in Asian markets and cultural nuances, digital marketing platforms, and messaging ecosystems with experience tailoring campaigns for diverse local audiences
✓Analytical skills to interpret performance data, identify trends, and optimize campaigns
✓Collaborative spirit—comfortable working across regional and global teams in a fast-paced, matrixed environment
✓Creative acumen to conceptualize and drive dynamic, fan-first engagement campaigns
✓A genuine passion for anime, fandom culture, or entertainment brands
✓Additional proficiency in relevant regional languages