Demand Generation Manager at Dash0

ABOUT DASH0 Join Dash0 and help us define the future of observability. We are OpenTelemetry-native, building a delightful, simple, and AI-centric platform that eliminates vendor lock-in and meaningless toil. Shape a product that developers love—all with transparent pricing and cost-control built in. We're looking for a Demand Generation Manager to own our paid acquisition channels end-to-end — from strategy and budget allocation to execution, optimization, and reporting. You'll be the connective tissue between our agency partner, our internal marketing team, and our revenue goals. This isn't a "set it and forget it" paid media role — you'll manage a meaningful budget, optimize conversion across the full funnel, and own analytics that tell us where to invest next. If you want to own a number and have the autonomy to figure out how to hit it, this is the role. What You'll Do - Own Dash0's demand generation strategy across paid channels (LinkedIn, Google Ads, Reddit and emerging channels relevant to technical audiences), setting targets and managing budget allocation - Manage and hold our paid marketing agency accountable — reviewing performance, challenging recommendations, and ensuring alignment with pipeline goals - Plan, execute, and optimize multi-channel campaigns that drive qualified pipeline for both inbound and outbound GTM motions - Initiate and optimize landing pages, CTAs, and conversion flows to maximize lead quality and conversion rates across the funnel - Own demand gen reporting and analytics — CAC, CPL, channel ROI, pipeline contribution — and translate data into clear recommendations for budget reallocation - Forecast and manage the paid marketing budget, tracking spend efficiency and surfacing trade-offs to leadership - Collaborate closely with Revenue Marketing, Product Marketing, and Sales to ensure campaigns align with target segments, messaging, and sales priorities - Continuously experiment — A/B test ad creative, audiences, bidding strategies, and landing page variations to improve performance over time What You Bring - 3–5 years of experience in demand generation or paid marketing in B2B SaaS, ideally selling to technical buyers (developers, platform engineers, DevOps) - Hands-on experience managing paid campaigns across LinkedIn Ads and Google Ads, including budget ownership - Experience managing an external agency relationship — you know how to brief, challenge, and get the best work out of a partner - Strong analytical skills — you're comfortable building reports, calculating CAC/LTV, and making data-driven budget decisions - Experience with landing page optimization and conversion rate experimentation (A/B testing tools, CRO fundamentals) - Familiarity with marketing automation and CRM platforms (HubSpot experience is a strong plus) - Excellent communication skills in English; comfortable working autonomously in a remote-first, distributed team Nice to Have - Experience marketing to developers, SREs, or infrastructure/platform engineering personas - Familiarity with the observability or cloud-native ecosystem (OpenTelemetry, Kubernetes, monitoring tools) - Experience with BI or analytics tools (e.g., Hex, Looker, or similar) for self-serve reporting - Experience in a high-growth, venture-backed startup environment Why Dash0 This is a unique opportunity to help build a generational company. Dash0 is backed by top-tier investors including Balderton Capital, Accel and Cherry Ventures and led by a founding team with decades of experience in observability. We're in the middle of a massive growth phase after our Series B — and we're just getting started. If you're looking for a place where a great product meets great people, where momentum is real and your impact is visible from day one — this is it. What we offer: - Competitive salary & meaningful equity participation — you'll own part of what you're building - Flexible, remote-first work environment with offices in New York, Amsterdam, and Munich - €60/month phone & internet allowance - Location-specific benefits - Collaborative, fast-moving team culture with a builder mindset - Clear path for career growth and development - Direct access to founders and leadership