Director, Performance Marketing & Campaigns at Deepl

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has over 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn [Upgrade to PRO to see link] [Upgrade to PRO to see link] and our Blog [Upgrade to PRO to see link] ABOUT THE ROLE DeepL is at an inflection point in its growth, and this is a rare opportunity to shape how the world's most accurate AI translation company acquires, engages and converts customers at scale. As Director of Performance Marketing & Campaigns, you will own two tightly integrated functions: paid performance and acquisition, and integrated campaign execution — unifying them under a single, coherent growth strategy. You will lead a team of performance marketers and campaign managers — including specialists organised around DeepL's core product pillars (Language AI, Voice, and API) — to drive measurable impact across the full customer acquisition funnel, from first click to closed revenue. This role reports directly to the VP of Demand Generation and sits at the heart of DeepL's go-to-market motion. WHAT YOU'LL OWN Performance Marketing & Paid Acquisition - Own and scale DeepL's paid channels globally — including paid search, paid social, display, retargeting, ABM, sponsored content, and event promotion — driving efficient new user and pipeline acquisition across SMB and enterprise segments. - Define and manage channel investment strategy, ensuring spend is allocated to the highest-return opportunities and adjusted in response to performance signals in real time. - Build and scale an ABM capability in close partnership with Sales, SDR and the broader marketing function, identifying and targeting high-value accounts with tailored messaging and channel strategies. - Partner with Marketing Data Science and Ops to establish rigorous measurement frameworks across conversion rates, pipeline contribution, and ARR impact — and use these insights to drive continuous optimisation. - Champion a culture of experimentation: design and run structured tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks. Integrated Campaigns - Lead a team of campaign managers functioning as campaign architects across DeepL's core product pillars — Language AI, Voice, and API — translating product and commercial priorities into pipeline-generating, revenue-driving integrated campaign programmes.Own campaign-sourced and influenced pipeline targets and contribution to ARR, ensuring programmes are designed to drive measurable impact across the full funnel — from demand creation through to qualified pipeline and closed revenue. - Ensure campaigns are tightly coordinated across paid, owned and earned channels, with clear conversion goals, funnel progression metrics, and revenue attribution models in place to optimize performance from awareness through to deal acceleration. - Partner closely with Product Marketing, Sales, Customer teams and Creative Studio to develop campaign strategies, briefs, assets and messaging frameworks that drive high-intent demand, increase win rates, and shorten sales cycles across both technical buyers and business decision-makers. - Align campaign planning with sales targets, regional quotas, and GTM priorities, ensuring strong sales adoption, pipeline follow-up, and feedback loops to maximize conversion and ARR impact. - Own the campaign calendar and execution across global markets, with rigorous performance tracking against pipeline, conversion rates, CAC, and ROI, and clear accountability for results. - Continuously optimize campaign performance using data-driven experimentation (A/B testing, channel mix, messaging, segmentation) to improve pipeline quality, velocity, and revenue efficiency. - Evolve the campaign team's operating model to support a scalable, repeatable demand generation engine, aligned to DeepL’s growth targets and expanding product portfolio. Leadership & Cross-functional Collaboration - Lead, inspire and develop a high-performing team of performance marketers and campaign managers, fostering a culture of accountability, curiosity and commercial rigour. - Serve as the key marketing partner to SDR, Sales, Product and Demand Gen leadership — aligning campaign and performance activity to pipeline targets and revenue objectives. - Represent performance and campaign marketing at senior leadership level, clearly articulating strategy, results and investment rationale. WHAT YOU'LL BRING - 12–15 years of experience in performance marketing and/or integrated campaign management, with significant time spent in B2B SaaS — ideally within a global scale-up of 500+ employees. - Demonstrated success leading and scaling multi-channel paid acquisition programmes across paid search, paid social, display and ABM in both self-serve and enterprise-assisted sales environments. - Strong AI literacy, with hands-on experience leveraging AI tools and frameworks to scale demand generation, campaign execution, and performance optimization — including use cases across content generation, audience segmentation, media optimization, and workflow automation. - Proven ability to embed AI into marketing operating models, driving efficiency gains, faster experimentation cycles, and improved pipeline and revenue outcomes. - Experience leading and developing a team of 5+ marketers, with a track record of building strong team cultures and upskilling teams in AI-enabled ways of working. - Deep familiarity with the B2B buying cycle — including the interplay between product-led growth, self-service revenue and assisted enterprise sales motions. - Exceptional analytical skills: you are comfortable defining KPIs, interpreting data and using insights to influence strategy and investment decisions at the leadership level, including applying AI-driven insights and predictive models. - Strong cross-functional instincts — you are a natural collaborator who can align diverse stakeholders around shared priorities, including driving adoption of AI-powered approaches across Marketing, Sales, and Product teams. - Excellent project management capabilities, with the ability to maintain clarity and momentum across multiple simultaneous campaigns and workstreams, leveraging automation and AI to increase speed and scale. - A practical, proactive mindset: you balance strategic thinking with a genuine willingness to get into the detail when it matters, including evaluating and implementing new AI tools and methodologies. WHAT WE OFFER - Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network. - Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together. - Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team’s general locations and time zones to foster effective and seamless collaboration. - Virtual Shares - An ownership mindset in every role. We believe everyone should share in our success, and that’s why every employee receives Virtual Shares, linking your contribution directly to DeepL’s growth and rewarding you with a stake in our future. - Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally. - Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity. - 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally. - Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way. If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you! WE ARE AN EQUAL OPPORTUNITY EMPLOYER You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.