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DirectorFull-timeRustAWSAI
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Director of Content Marketing to join Delineaβs Marketing team. This role involves building and running a high-performing content engine that drives pipeline, category leadership, and sales impact. You will own the enterprise content strategy end-to-end, turning product value, customer proof, and industry insights into content that increases qualified demand and strengthens trust across the buyer journey.
Key Responsibilities
- βDefine and establish Delineaβs voice and writing style, ensuring consistency across all external channels.
- βOwn content strategy and editorial direction aligned to ICP, personas, use cases, and GTM priorities.
- βLead flagship narratives: pillar pages, POV/positioning, category thought leadership, research, and executive content.
- βPartner with Demand Gen to create campaign content that increases account engagement and meetings.
- βPartner with Product Marketing to translate technical capabilities into clear messaging and high-converting assets.
- βDeliver sales enablement content that supports pipeline progression.
- βBuild a scalable production system: editorial calendar, briefs, SME review, brand voice, compliance/legal workflows, and repurposing.
- βMeasure performance and optimize: attribution, content-to-pipeline analysis, conversion rates, and content refresh strategy.
- βManage and mentor a team (plus agencies/freelancers), setting quality standards and operational cadence.
Requirements
- β8β12+ years in content marketing (with 3β5+ years leading teams), ideally in B2B enterprise SaaS.
- βTrack record driving pipeline impact, not just engagementβcomfortable with attribution and funnel metrics.
- βStrong editorial leadership: positioning, storytelling, executive-level writing, and sharp messaging instincts.
- βExperience creating content for complex buyers and buying groups (e.g., security/IT/ops/compliance).
- βProven cross-functional partner with Demand Gen, Product Marketing, Sales, and Customer teams.
- βOperational excellence: can run a content calendar, manage SMEs, and ship consistently.
- βComfortable managing budgets and external resources (agencies, freelancers, vendors).
- βSelf-starter who thrives in a dynamic environment, with a collaborative mindset and strong organizational skills.
Free to sign up. Takes 30 seconds.
