Senior Campaigns Marketing Manager - GTM at Delinea

About Delinea: Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com [Upgrade to PRO to see link] LinkedIn [Upgrade to PRO to see link] X [Upgrade to PRO to see link] and YouTube [Upgrade to PRO to see link] Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.   Apply today to help us achieve our mission. The Senior Campaigns Marketing Manager will lead and orchestrate integrated go-to-market (GTM) campaigns across Product Marketing, Field, Demand Generation, Sales, and Partner teams. This role will be responsible for bringing StrongDM campaigns to life—from campaign design to execution—ensuring each initiative aligns with our messaging, personas, and sales plays while driving measurable pipeline impact. This individual will partner closely with Product Marketing (PMM) and Brand to define campaign strategy, coordinate cross-functional stakeholders, and manage campaign activation across multiple channels and activities. Key Responsibilities - Campaign Strategy & Orchestration, including ABM. - Partner with PMM to define campaign strategy, including campaign and sub-campaign naming, targeting, personas, pain points, value drivers, competition, and partners. - Translate PMM positioning into executable integrated campaigns that align to pipeline and revenue goals. - Build GTM orchestration plans connecting messaging, sales plays, and activation activities across functions. - Prioritize campaigns and manage cross-functional timelines, ensuring alignment across stakeholders. - Design, then implement PPC campaigns. - Conduct monthly and quarterly reviews of PPC spend using dashboards and custom reporting. - Serve as a second for running StrongDM webinars. Campaign Activation & Execution - Own campaign orchestration across awareness, demand generation, field, partner, and digital channels. - Drive cross-team coordination for campaign execution with defined owners (e.g., AR/PR, digital, events, partner, sales). - Evaluate content needs in partnership with PMM and Content, ensuring creation of gated offers, ungated content, abstracts, webinars, and presentations that fuel campaigns. - Oversee target account inclusion for integrated campaigns, ensuring Sales and SDR/BDR teams are fully enabled. Cross-Functional Alignment - Partner with PMM on campaign “Main Idea,” key outcomes, and sales enablement deliverables. - Collaborate with Sales leadership to define buying triggers, selling motions, and enablement tools that support campaign objectives. - Ensure campaigns are consistently activated across channels: outbound cadences, LinkedIn air cover, field programs, partner motions, and digital demand generation. - Track campaign performance metrics (pipeline impact, influenced revenue, conversions), provide regular reporting, and iterate for optimization. What Success Looks Like - Strong alignment between PMM messaging and campaign execution. - Campaigns that feel truly “integrated,” with Sales, Field, Programs, and Partners aligned around the same story, targets, and activities. - Campaign activation delivers both pipeline and awareness outcomes, while being heavily weighted toward lower-funnel/conversion impact. - Clear orchestration ownership—this role is the “hub” that ensures executional pieces connect into one cohesive campaign What You'll Need - At least three years of experience managing ads for Google and LinkedIn - At least five years of experience managing ad campaigns for highly technical products - Experience using AI for content creation or automation (or a great enthusiasm for learning how to do so) - Five years of experience at at SaaS companies - A strong writing ability - we augment with AI but require an articulate and erudite human partner - Experience in campaign reporting - preferably in Hubspot and Salesforce - An understanding of intent data and innovative ways to measure it We'd Love to See - Experience in IAM, cloud entitlement, or privileged access - A background in data analysis, statistics, or data visualization - A bilingual candidate (English - Spanish) Why work at Delinea? - We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities. - We invest in people who are smart, self-motivated, and collaborative. - What we offer in return is meaningful work, a culture of innovation and great career progression. At Delinea, our core values are STRONG and guide our behaviors and success: - Spirited - We bring energy and passion to everything we do - Trust - We act with integrity and deliver on our commitments - Respect - We listen, value different perspectives, and work as one team - Ownership - We take initiative and follow through - Nimble - We adapt quickly in a fast-changing environment - Global - We embrace diverse people and ideas to drive better outcomes We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie. We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays. Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.