Digital Marketing Manager - Paid Search at Deliveroo

DIGITAL MARKETING MANAGER- PAID SEARCH Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. We’re looking for a Digital Marketing Manager to join our London team. In this role, you’ll help us drive rider acquisition across digital and non-digital channels, managing best-in-class strategy and execution across Search, Social, and Job Boards. The role involves close collaboration with the creative, data science, and marketing technology teams to create innovative digital campaigns in order to secure rider applicants into our fleet. WHAT YOU’LL BE DOING You’ll be joining the Rider Marketing team within Global Operations. We are responsible for ensuring our fleet remains healthy and engaged, using data-driven insights to attract the right riders at the right time. Here’s what your day-to-day might look like: - Platform Management: Oversee campaign setups, budget pacing, and performance optimisations across Search and hybrid channels like Performance Max. - Planning & Forecasting: Execute weekly and quarterly spend planning to inform our global acquisition forecasts and testing roadmaps. - Organic Growth: Audit and action improvements for SEO and App Store Optimisation (ASO) while coordinating website experiments. - Reporting & Analytics: Conduct post-campaign analysis to generate insights that shape future strategy and present performance updates to stakeholders. - Operational Excellence: Identify opportunities to increase efficiency and automate processes, collaborating with engineering teams where necessary. WHAT YOU’LL NEED TO THRIVE Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others: - Proven Search Expertise: Significant experience in campaign management across Paid Search and hybrid channels (e.g., Performance Max). - D2C Performance: A track record of launching consumer-facing campaigns, ideally within a high-growth digital brand. - Analytical Mindset: Proficiency in data analysis tools to synthesise complex information into actionable marketing insights. - Organic Knowledge: Strong understanding of SEO/ASO principles and how they integrate with paid strategies. - Stakeholder Management: Proven ability to communicate technical marketing concepts to non-technical stakeholders effectively. WHY JOIN US? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here [Upgrade to PRO to see link] OUR GLOBAL STRUCTURE Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. DIVERSITY, EQUITY AND INCLUSION At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience. If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!