Senior Digital Marketing Specialist - Paid Social at Deliveroo

About the team This role sits in the Performance Marketing team who themselves sit in the wider Product and Marketing Org here at Deliveroo. The team's main focus is driving growth through Paid Social, Display & Affiliates. This role will be mostly focussed on the Paid Social channel but there will likely be cross over with Affiliates and Display too. Growth could be so many things for this team, for example; getting a consumer to give us a try for the first time, driving customer loyalty, finding new riders for the business or encouraging users to sign up to Plus (our loyalty subscription). As a channel, we are a vibrant function, collaborating closely with our Creative Studio, Data Science and Marketing Technology teams to deliver innovative world-class digital campaigns across 10 markets globally. As the Channel specialist you will report into the Head of Performance Marketing - Affiliates, Social, Display who you will work alongside to drive forward your channel. Working within this team allows you to work under our hybrid working model - between London HQ and home About the role We're looking for a commercially minded, data-driven “Senior Digital Marketing Specialist”. The role will be focused on Growth Paid Social strategy & activation. Alongside the channel owner, you will be responsible for growing Growth Paid Social across our live markets and finding smart new ways to market to our consumers. What you'll be doing - Platform Management - Managing platform activation for all our relevant partners, Smartly, Meta, Tik Tok, Snapchat & Pinterest across all of our product lines (eg. consumer) - Strategy Support - Help deliver our new paid social strategy - Basic Reporting - Running performance reports to understand weekly trends and campaign successes - Internal Stakeholder Management - Working with the channel lead to update internal stakeholders on projects that we are running for them. (eg. Local Market Teams & Product Teams) - Commercial - Work with the channel lead to sell in the channel to internal budget holders. - Review Campaigns - Run “Post Campaign Analysis” on each campaign to gain learnings - DS Support - Work with data science teams to better understand the impact of campaigns Requirements - Expertise in advertising on Meta & Tiktok - Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand - Experience optimising campaigns for performance goals and recommending best in class practices. - Degree-level education or relevant work experience - Basic problem-solving, structuring arguments well and finding solutions - Good stakeholder management, should be comfortable with regularly sharing updates and reports to key stakeholders - Basic quantitative analytical skills, should be able to run basic reporting and set up tests/experiments. - Strong written and verbal communication skills - Ambitious with a commercial mindset - A willingness to learn and an eagerness to grow within an organisation Preferred but not required: - Experience with Smartly.io [Upgrade to PRO to see link] - Experience creating highly effective paid social assets. Why Deliveroo Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas. Workplace & Benefits At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information. Diversity At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.