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SeniorFull-timeGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Team is responsible for driving brand, customer and business growth across the UAE, KW and Qatar. We develop marketing strategies and programs to build awareness, create demand, optimize traffic, and continually improve our brand experience to deliver growth for the business.
Key Responsibilities
- →Develop and execute marketing strategies to drive new subscriptions to free-trial/ free-trial to paid conversion
- →Implement lifecycle marketing, personalized experiences, and win-back campaigns to reduce churn and enhance engagement
- →Monitor KPIs, acquisition costs etc to optimize performance
- →Collaborate with product and Central teams to refine subscription packages, trial offers, and value propositions
- →Plan, test, and optimize marketing messages and creative assets to improve ROI
Requirements
- ✓Analytical mindset with proficiency in data analysis and customer segmentation
- ✓Digital marketing expertise in paid and owned media, CRM and conversion rate optimization
- ✓Strategic thinking to understand customer behavior and use insights to refine Plus CVP
- ✓Proven track record of designing and executing marketing experiments
- ✓Highly collaborative with excellent communication skills
- ✓Minimum 10 years in growth marketing of which at least 4 in subscriptions
- ✓Good written & spoken English
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