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Entry LevelFull-timeAWS
Salary Range
$8,160 - $11,040 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Strategic Brand Manager for Tobacco in Romania to own the commercial growth and strategic direction of one of Glovo’s most profitable categories. This role will act as the primary link between global tobacco brands and the Glovo platform, driving high-impact Joint Business Plans (JBPs) and innovative media strategies.
Key Responsibilities
- →Lead the negotiation and execution of annual Joint Business Plans (JBPs) with major tobacco partners to secure long-term growth.
- →Develop and implement tailored media plans to maximize brand engagement and advertising spend within the app.
- →Drive significant revenue growth by proactively upselling Glovo’s visibility assets and commercial levers to tobacco brands.
- →Steer customer demand toward the most profitable and high-performing channels.
- →Work with legal and compliance teams to ensure all activities adhere to evolving tobacco laws and regulations in Romania.
- →Partner with Retail Account Managers to optimize POS performance and troubleshoot issues like "fake store" fail rates.
- →Utilize data-driven insights to monitor category performance and resolve bottlenecks in the end-to-end tobacco order flow.
Requirements
- ✓Proven experience in brand management, preferably in the tobacco or FMCG sector.
- ✓Strong negotiation and strategic planning skills.
- ✓Deep understanding of media and advertising strategies.
- ✓Excellent knowledge of Romanian tobacco laws and regulations.
- ✓Ability to collaborate cross-functionally and drive revenue growth.
- ✓Data-driven mindset with strong analytical skills.
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About DeliveryHero
DeliveryHero is a leading international food delivery platform that connects customers with a wide array of restaurants and food services through its digital marketplace. Operating in multiple countries across Europe, Asia, and the Middle East, the company has established itself as a key player in the rapidly growing food tech industry. Founded in 2011 and headquartered in Berlin, Germany, DeliveryHero has expanded its footprint through strategic acquisitions and local partnerships, adapting to regional tastes and preferences while maintaining a unified technological approach. The company offers a user-friendly mobile app and website that allow customers to browse menus, place orders, and track deliveries from thousands of restaurants. Its platform features advanced algorithms for personalized recommendations, real-time order tracking, and secure payment options. DeliveryHero primarily targets urban consumers seeking convenience and variety in their dining choices, as well as restaurant partners looking to expand their customer base. Key features include localized content, multilingual support, and integrated loyalty programs to enhance user engagement. DeliveryHero has achieved significant milestones, including becoming one of the largest food delivery platforms globally with a presence in over 40 countries. Its market position is reinforced by strong brand recognition, a scalable technology infrastructure, and a focus on operational efficiency. The company’s unique value proposition lies in its ability to blend global expertise with local market insights, ensuring a seamless and culturally relevant experience for both customers and restaurant partners.
