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Senior Brand Manager Tobacco - Romania (They/She/He) at DeliveryHero
DeliveryHeroBucharest, ro·11h ago
Entry LevelFull-timeAWS
Salary Range
$8,160 - $11,040 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
As the Strategic Brand Manager for Tobacco in Romania, you will own the commercial growth and strategic direction of one of Glovo’s most profitable and complex categories. You will act as the primary link between global tobacco brands and the Glovo platform, driving high-impact Joint Business Plans (JBPs) and maximizing brand investment through innovative media and advertising strategies.
Key Responsibilities
- →Lead the negotiation and execution of annual Joint Business Plans (JBPs) with major tobacco partners to secure long-term growth and commitment.
- →Develop and implement tailored media plans to maximize brand engagement and advertising spend within the app.
- →Drive significant revenue growth by proactively upselling Glovo’s visibility assets and commercial levers to tobacco brands.
- →Steer customer demand toward the most profitable and high-performing channels, ensuring a balance between profit maximization and superior UX.
- →Work in lockstep with the legal and compliance teams to ensure all activities strictly adhere to evolving tobacco laws and regulations in Romania.
- →Partner closely with Retail Account Managers to optimize POS performance at the store level and with the Tobacco Operation Specialist to troubleshoot issues like "fake store" fail rates and order fulfillment channels.
- →Utilize data-driven insights to monitor category performance, identifying and resolving bottlenecks in the end-to-end tobacco order flow.
Requirements
- ✓Proven experience in brand management, preferably in the tobacco or FMCG sector.
- ✓Strong negotiation skills and experience in developing Joint Business Plans.
- ✓Deep understanding of media planning and advertising strategies.
- ✓Excellent knowledge of Romanian tobacco regulations and compliance requirements.
- ✓Strong analytical skills with the ability to interpret data and drive performance improvements.
- ✓Experience in cross-functional collaboration and project management.
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About DeliveryHero
DeliveryHero is a leading international food delivery platform that connects customers with a wide array of restaurants and food services through its digital marketplace. Operating in multiple countries across Europe, Asia, and the Middle East, the company has established itself as a key player in the rapidly growing food tech industry. Founded in 2011 and headquartered in Berlin, Germany, DeliveryHero has expanded its footprint through strategic acquisitions and local partnerships, adapting to regional tastes and preferences while maintaining a unified technological approach. The company offers a user-friendly mobile app and website that allow customers to browse menus, place orders, and track deliveries from thousands of restaurants. Its platform features advanced algorithms for personalized recommendations, real-time order tracking, and secure payment options. DeliveryHero primarily targets urban consumers seeking convenience and variety in their dining choices, as well as restaurant partners looking to expand their customer base. Key features include localized content, multilingual support, and integrated loyalty programs to enhance user engagement. DeliveryHero has achieved significant milestones, including becoming one of the largest food delivery platforms globally with a presence in over 40 countries. Its market position is reinforced by strong brand recognition, a scalable technology infrastructure, and a focus on operational efficiency. The company’s unique value proposition lies in its ability to blend global expertise with local market insights, ensuring a seamless and culturally relevant experience for both customers and restaurant partners.
