SEO/GEO Copywriter (d/f/m) at Dept

SEO/GEO Copywriter (d/f/m) Berlin, Hamburg, Cologne, hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Experience & Engineering team in Germany. We combine technology and experience design to create emotive yet conversion-focused ideas, products, and campaigns at scale and speed. Our specialty is digital experiences and communication that change perceptions and shape new behaviours to make a difference in the market. WHAT YOU’LL DO: • Create clear, effective, and original copy and content for our clients’ CRM marketing • Iterate on copy changes quickly and effectively with guidance from the Senior Copywriter • You will write, research, and optimize high-quality copy designed to perform exceptionally well in both traditional search engines (SEO) and emerging generative AI search experiences (GEO) • Leveraging your knowledge of online user behavior, you will conceptualize and develop engaging content formats that effectively attract, inform, and convert our target audience. • Adhere to clients' tone of voice and brand guidelines • Research competitors and trends for creative inspiration • Collaborate with Designers • Contribute to team creative brainstorms • Proactively support other Copywriters regionally and globally WHAT YOU BRING: • Precision and Quality: You have an impeccable command of grammar and style, with a keen eye for detail that ensures every piece of content is polished and professional. • Collaborative Spirit: You enjoy working in a fast-paced environment and can translate complex technical requirements or marketing goals into clear, persuasive copy. • Initial Experience in Digital Copywriting: You have a degree in Communications, Marketing, or a related field, and have already gained some practical experience in writing engaging, brand-aligned digital content. • Experience with SEO/GEO-Content: You know how users search for information and products online and have already gained some practical experience in writing user-centric, well-researched, keyword-optimized long copy content. • General Understanding of Content Marketing: You know how users consume content online and about different content formats and elements. You enjoy using this knowledge to create content that attracts and convinces users. • Adaptability to GEO/LLMO & AI-Tools: You are flexible in your ways of working and can switch to new tools intuitively. You follow the discussions on how AI changes our market and are motivated to adapt and refine your methods. • Proficiency to work in both English and German at atleast C1 level WE OFFER: • Flexible, hybrid working policy (1-2 days at the office, depending on location); • Company pension scheme. • Occasional breakfast/lunch at the office, Smoothie Tuesdays. • Stay happy and healthy with a contribution to your health through the OpenUp platform; • Future Bens - Exclusive access to sustainable, healthy products at attractive deals. • Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations. • A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. • Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! • The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. • Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.