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SeniorFull-timePythonRustAI
Salary Range
$93,925 - $127,075 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a strategic and hands-on Marketing Data Scientist to join our Growth team at Descript. You'll partner with the Performance marketing team to architect our measurement framework, optimize performance across full-funnel marketing, and enable smarter business decisions through data.
Key Responsibilities
- →Develop channel-specific CAC targets accounting for audience intent and funnel stage
- →Iterate and improve attribution models while navigating platform-reported limitations
- →Drive incrementality measurement through in-house conversion lift experiments
- →Design and build AI-powered tools that automate routine marketing analyses
- →Create marketing dashboards and ensure clear, automated reporting
- →Build models to score leads based on conversion likelihood
- →Develop recommendation systems for optimal channel mix and budget allocation
- →Collaborate with Marketing, Sales, Product, and Analytics Engineering teams
- →Champion high standards for experimentation and measurement
- →Identify trends and opportunities through data analysis
Requirements
- ✓Extreme ownership and resourcefulness
- ✓Deep understanding of ads platforms (Meta, Google, Microsoft)
- ✓Strong working knowledge of incrementality testing and experiments
- ✓Experience with building in-house attribution models
- ✓Proven success with product-led growth and sales-led GTM motions
- ✓Experience with AI tools and frameworks for marketing analytics
- ✓Familiarity with LLMs for enhancing marketing insights
- ✓Understanding of building AI-powered prediction models
- ✓Bachelor's or Master's degree in a relevant field
- ✓5+ years of experience as a data scientist
- ✓Proficient in SQL and at least one programming language (Python or R)
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