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SeniorFull-timeGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Media Marketing Analyst to join our commercial team at Despegar, Latin America's leading travel platform. This role focuses on planning and executing marketing campaigns across digital and offline channels in Hispanic American markets.
Key Responsibilities
- →Plan advertising campaigns in digital and offline media for Hispanic American markets (ARG, CH, COL, PE, ECU, MX)
- →Implement, optimize, and track campaigns according to established KPIs
- →Manage country budgets and coordinate with the purchasing department
- →Create reports and presentations
- →Increase operational efficiency in material production and enhance creative content impact
- →Promote sharing of good ideas between countries and media channels
- →Monitor market and competition, reacting to communication opportunities in real-time
- →Manage relationships with media agencies and coordinate project implementation
- →Review results and propose data-based optimizations
- →Make decisions on media, formats, visuals, and messages with best performance
- →Handle administrative back-office for all department suppliers
Requirements
- ✓Professional degree in marketing, commercialization, advertising, marketing administration, or related fields
- ✓Minimum 2 years of experience in:
- ✓Execution of on and off-line marketing campaigns, including paid media (TV, radio, press, digital: Meta, YouTube, TikTok, display, influencers)
- ✓Management of media and creative agencies, including coordination of deliverables, campaign implementation, and result tracking
- ✓Campaign performance analysis, including handling brand and media KPIs, consolidating results, and creating reports with insights and recommendations
- ✓Marketing budget management, including tracking, control, and resource optimization
- ✓Intermediate Excel skills (pivot tables, charting, formulas)
- ✓Proficiency with digital platforms (Google, Meta, TikTok)
- ✓Experience with data visualization tools (Power BI, Looker, Tableau)
- ✓Google Analytics expertise
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