Social and Community Manager at Dexmate

ABOUT THE ROLE We're looking for a Social & Community Manager to amplify Dexmate's voice, build a strong industry presence, and engage with our growing audience. This role will own how we show up across social channels and within technical communities, helping translate our technology into engaging, accessible content while building long-term trust with developers, engineers, and enterprise buyers. You will work closely with Product Marketing, Content, and Leadership to ensure our messaging is consistently delivered and effectively reaches the right audience. WHAT YOU'LL DO SOCIAL MEDIA STRATEGY & EXECUTION - Own and manage Dexmate's presence across key social platforms - Plan and execute a consistent content calendar aligned with overall marketing priorities - Publish and optimize posts to drive engagement, awareness, and traffic - Identify potential high-impact or viral content opportunities and collaborate with the Content team to develop and amplify them CONTENT AMPLIFICATION - Collaborate with Product Marketing and Content teams to distribute: - Product launches - Case studies - Demo videos - Thought leadership content - Adapt technical content into engaging, platform-native formats COMMUNITY BUILDING & ENGAGEMENT - Develop strategies to grow the community while maintaining quality interactions and alignment with Dexmate's brand - Build and nurture a vibrant community of developers, engineers, and industry professionals - Actively engage with community members online to foster meaningful interactions - Monitor, respond to, and facilitate discussions to maintain a healthy, active community - Identify, cultivate, and maintain relationships with early adopters, advocates, and partners - Design and execute activities, events, and initiatives that drive engagement, retention, and growth BRAND VOICE & STORYTELLING - Help define and maintain a consistent, authentic brand voice - Ensure all social communication reflects Dexmate's positioning and values - Contribute ideas to make the brand more relatable and visible in the industry PERFORMANCE TRACKING & OPTIMIZATION - Track key social metrics: - Engagement rates - Follower growth - Traffic and conversions - Analyze performance and continuously optimize content strategy REQUIRED QUALIFICATIONS - 3–6+ years of experience in social media, community, or content marketing, preferably in B2B or tech environments - Strong understanding of X, LinkedIn, Discord and other relevant platforms for B2B audiences - Ability to translate complex technical topics into engaging and accessible content - Experience setting up and managing paid social campaigns to drive broader reach and generate high-quality leads - Excellent writing and communication skills - Experience managing content calendars and social tools - Self-starter with a proactive mindset and attention to detail PREFERRED QUALIFICATIONS - Experience in robotics, AI, hardware, or developer-focused products - Familiarity with technical communities or developer ecosystems - Experience working with video content - Understanding of enterprise audiences and long sales cycles