Lifecycle & Expansion Marketing Manager at Docebo

Artificial Intelligence. Actual Impact. At Docebo, we’re using AI to change how people learn at work—and we mean actually change it. We’re an AI-powered learning platform that helps organizations create, deliver, and manage training all in one place. But our real mission goes deeper: we help teams move faster, work smarter, and focus on the work that truly matters. Our platform is built with intelligent, time-saving tools that personalize learning, eliminate busywork, and turn training from a checkbox into a superpower. The result? Better experiences for learners and real results for businesses. We’re shaping the future of learning with a team that isn’t afraid to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people–you’ll feel right at home here. And it’s not just what we build, it’s how we show up. At Docebo, our values aren’t just posters on the wall—they guide how we work every day. We call it the Docebo Heart: trust by default, assume positive intent, and create space for different perspectives to thrive. So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn, because learning never stops. ABOUT THE OPPORTUNITY: We’re looking for someone who lives at the intersection of customer value and revenue impact—a marketer who knows that a great lifecycle strategy doesn’t just nurture customers; it drives business growth. As our Lifecycle & Expansion Marketing Manager, you’ll own the strategy and execution of lifecycle programs that build engagement, accelerate expansion, and even boost new business pipeline. You’ll design journeys that make every touchpoint count, turning insights, data, and behavior into campaigns that deliver real impact. This isn’t a “set it and forget it” kind of job. You’ll experiment, optimize, and collaborate across teams to make lifecycle marketing one of our biggest growth levers. You’ll partner closely with Customer Marketing, Product Marketing, and Revenue Ops to connect the dots between customer experience and business results. If you’re the kind of marketer who loves digging into data, testing new ideas, and proving that good nurture drives revenue, not just opens and clicks, you’ll fit right in. WHAT YOU’LL DO Lifecycle Strategy & Optimization - Build and run lifecycle programs that engage customers and prospects throughout their journey—from first interaction to expansion. - Segment audiences, define triggers, and measure what matters—engagement, conversion, and pipeline growth. - Continuously test, learn, and optimize nurture programs to drive both customer expansion and new business impact. Expansion & Growth Campaigns - Create targeted campaigns that turn signals into revenue—upsells, cross-sells, and re-engagement opportunities. - Partner with Product Marketing and Revenue Marketing to bring the right message to the right audience at the right time. Collaboration & Impact - Work side-by-side with Customer Marketing to align lifecycle and advocacy programs so we’re hitting every growth opportunity. - Partner with Customer Success and Product teams to identify customer signals that guide engagement and retention strategies. - Collaborate with RevOps to ensure clean data, accurate segmentation, and clear reporting on what’s driving results. Measurement & Reporting - Own key metrics like expansion ARR, pipeline contribution, and nurture performance. - Turn data into insights—what’s working, what’s not, and what to test next. - Help shape how Docebo measures lifecycle success across the business. WHAT YOU BRING - 4+ years in lifecycle, CRM, or growth marketing within B2B SaaS. - Proven success building and optimizing nurture programs that generate real pipeline and expansion impact. - Hands-on experience with HubSpot and Salesforce—you’re not afraid to get into the weeds. - Strong analytical chops: A/B testing, cohort analysis, and experimentation are second nature. - A self-starter mindset—curious, data-driven, and motivated to make things happen. WHY YOU’LL LOVE THIS ROLE You’ll have the chance to shape how Docebo thinks about lifecycle marketing—owning the programs that turn engagement into revenue. You’ll be part of a modern Revenue Marketing team that values experimentation, data, and impact over vanity metrics. OUR TOTAL REWARDS PHILOSOPHY 🎉 Recognizing and rewarding the outcomes and behaviours that shape the future of learning. Our Total Rewards Philosophy centers around three core areas to reward and care for our People: - Rewarding Impact: We lead with competitive pay to reward the impact, skills and traits that fuel our success. - Fostering Holistic Wellbeing: We care deeply about and invest in the whole person with programs that support our people’s physical, mental, and financial well-being. - Empowering Our Talent Culture: We build a culture of trust and empowerment by designing our rewards and benefits with transparency, equity, and flexibility, enabling our people to do their best work and stay for the long haul. OUR PROMISE TO YOU 😍 - Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package. - Your Well-Being, Covered: You’ll get access to health benefits, so you can get the care you need when you need it. - Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off! - Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments. Fun fact: we had 30 Docebian babies join the family in 2025! - Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long. - Fri-Yay: Kick off your weekends early with 4:30 PM Fridays (eligible employees only). - Swag Central: Look fresh with your new-hire swag and enjoy access to our internal swag store to stay branded year-round. ABOUT DOCEBO 💙 At Docebo, we create seamless, AI-powered learning experiences for over 3,000 customers worldwide. We have successfully achieved two IPOs (TSX: DCBO & NASDAQ: DCBO [Upgrade to PRO to see link] been recognized as a top SaaS e-learning solution, and are growing exponentially in the process. We're a global company, with office across North America, EMEA, APAC, and beyond. Our team is guided by six core values—Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact—that shape everything we do. If this resonates with you, now is the perfect time to join one of the fastest-growing learning technology companies in the world. Apply today! Docebo is an Equal Employment Opportunity employer [Upgrade to PRO to see link] We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law. As a federal contractor, Docebo is committed to the principles of affirmative action and equal employment opportunity for protected veterans and individuals with disabilities. Docebo does not discriminate because of protected veteran status or on the basis of disability, and Docebo takes affirmative action to employ and advance in employment qualified protected veterans and individuals with disabilities. Any individuals requiring a reasonable accommodation or would like to voluntarily disclose a disability or protected veteran status to assist with their employment application should send an e-mail to [Upgrade to PRO to see contact]. The email should also include the position you’re interested in.