Content Marketing Coordinator at Docnetwork

DocNetwork, through the CampDoc and SchoolDoc platforms, provides innovative health and safety solutions to a diverse group of organizations, which include traditional day and residential camps, YMCAs, JCCs, Girl Scouts, Boy Scouts, parks and recreation facilities, colleges and universities, and K-12 public, private, and charter schools. Our suite of products integrate seamlessly to help ensure the health and safety of the participants for the organizations we serve. Our team, headquartered in Ann Arbor, MI, is united by a shared commitment to getting curious—about our clients, our teammates, our product, and ourselves—and to delivering beyond expectations by creating solutions where our customers, company, and community all win. We choose to stay mindful in how we show up each day and to communicate openly with clarity and respect, building trust across our teams. Above all, we believe great work happens when we build connections—with one another and with those we serve—fostering a supportive, inclusive environment where collaboration and a shared mission drive our success. With a full range of insurance benefits (Medical, Dental, Vision, Life, Short-term Disability & Pet) plus additional perks to boot (Flex PTO, Professional Development and Wellness Budgets, 401k with company match, Volunteer Time Off, and much more!) we think you’ll love being a part of our team. Title: Content Marketing Coordinator Status: Full-Time Location: Ann Arbor, MI (hybrid) Starting Salary Range: $50,000 - $60,000 We are seeking a Content Marketing Coordinator to join our Marketing team. This role supports our mission to help youth-serving organizations keep kids safe and healthy when they are away from home by increasing awareness of our platforms (CampDoc and SchoolDoc) and executing marketing programs that drive qualified interest and meaningful conversations with our team. The ideal candidate is a strong executor and content producer who enjoys collaborating across teams, shipping high-quality work, and improving results over time through iteration. You will work from the strategy, priorities, and approvals set by the Marketing Manager, and partner closely with Marketing Operations to ensure campaigns are well-targeted, well-executed, and measured effectively. You may be a good fit for this role if: • You enjoy creating and executing marketing content that helps real organizations solve real problems. • You are comfortable taking direction from briefs and collaborating to refine work into polished deliverables. • You have strong attention to detail and take pride in clean execution and QA. • You’re curious about performance and enjoy iterating on content and campaigns to improve results. • You like working cross-functionally and keeping projects moving in a sprint environment. Responsibilities • Create campaign assets aligned to approved messaging, including web content, email content, and supporting collateral. • Publish and maintain approved website content in WordPress, including blog posts, landing pages, and content updates. • Build and quality-check segmented email sends and supporting campaign components in marketing systems. • Support ongoing nurture and follow-up programs tied to inbound interest and campaign engagement. • Produce and maintain sales-facing collateral that supports conversion and objection handling. • Support partner/webinar initiatives through promotional assets and follow-up content. • Collaborate with Marketing Operations to review performance and run content/creative tests that improve results over time. • Manage assigned work in Jira, communicate progress proactively, and support team delivery goals. Required Skills and Experience: • Demonstrated successful experience in digital marketing, demand generation, content marketing, or a related role • Strong writing and editing skills across digital formats (email, web, collateral) • Experience working in a CMS (WordPress or similar) and comfort publishing content • Strong initiative and a proactive mindset • Excellent organization skills and attention to detail • Familiarity with marketing automation tools (HubSpot or similar) and email QA best practices • Familiarity with AI tools for content drafting, repurposing, and QA, with strong editorial judgment and attention to accuracy. • Experience creating simple graphics or assembling assets using tools like Canva (or similar). • Ability to manage multiple deliverables at a time Ideal Candidates will also have: • Basic understanding of SEO and how content supports organic visibility. • Comfort interpreting basic performance metrics to support iteration (email + landing page performance). • Familiarity with B2B SaaS marketing and segmented audience targeting. • Interest in youth-serving organizations, health, safety, or mission-driven software. Excited? We can’t wait to hear from you! If you like what you’ve seen so far, we feel compelled to boast that: • We’re 10x recipients of SPARK’s FastTrack Award. • We have an office dog named Munki. He is soft and little. • Our office pantry is stocked with delicious snacks. • We made our boss a Paper Plate Award that says “You’re pretty cool” and it has frog stickers on it. So throw your hat in the ring – we’d love to meet you! Originals Wanted DocNetwork is invested in creating an open environment of mindfulness, originality, and collaboration where team members can bring their whole selves to work. We are proud to partner with our diverse client base, supporting each organization, and the individuals who make up their communities. We believe that our success depends on our commitment to these values. DocNetwork has adopted inclusive hiring practices including standardized interview questions, bias-recognition training, and casting wider recruitment nets to ensure that all have a place in our mission.