VP, Decision Science & Consumer Insights at Dominos

The Vice President of Decision Science & Consumer Insights will lead the vision and execution of consumer insights, personalization strategies, advanced analytics, and GenAI-driven innovation to enable data-informed decisions across marketing, product, and customer experience. As the Head of Insights, this role is pivotal in shaping Domino’s next era of customer-centric growth.  Key Responsibilities  Consumer Research & Market Intelligence  • Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs.  • Translate complex data into actionable insights that inform brand strategy, product innovation, and media planning.  • Champion the voice of the consumer in all strategic decisions. Personalization & Customer Modeling  • Drive personalization initiatives leveraging AI-enabled models (e.g., lifetime value, churn prediction, next best action).  • Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media, e-commerce, and loyalty programs.  • Ensure KPIs and measurement frameworks are in place to track personalization impact. Analytics & Decision Science  • Lead advanced analytics teams to integrate 0P, 1P, and 3P data for predictive modeling and performance optimization.  • Foster a culture of data fluency and insight-driven leadership across the organization. Generative AI Strategy  • Identify and scale consumer-centric GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics).  • Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation.  • Ensure ethical and responsible AI practices aligned with brand values. Leadership & Collaboration  • Build and mentor a high-performing team of researchers, data scientists, and AI specialists.  • Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance.  • Represent Insights in executive forums and influence enterprise strategy.