Lifecycle Marketing Specialist at doola

About doola doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate the intricate landscape of financial and regulatory requirements with ease, allowing them to focus on what truly matters—building and growing their ventures. At doola, lifecycle marketing plays a central role in improving how customers activate, engage, and grow with our platform. We are investing in expanding lifecycle coverage across the customer journey and increasing experimentation velocity to better support our customers at every stage. Job Description We’re hiring a Lifecycle Marketing Specialist to join our growing lifecycle team to help design, build, and optimize lifecycle messaging programs across the customer journey. This role translates lifecycle opportunities into scalable campaigns, behavior-triggered messaging, and structured experiments that improve activation, engagement, retention, and expansion. You’ll work closely with product, design, copy, data, and marketing partners to launch messaging that helps customers succeed with doola. This is a hands-on role for someone comfortable building campaigns inside lifecycle platforms and owning execution from concept through launch and iteration. Key Responsibilities • Own lifecycle campaigns from concept through development, QA, deployment, and optimization Build and manage campaigns in Customer.io across email and additional lifecycle channels such as SMS and WhatsApp • Identify lifecycle messaging opportunities across the customer journey • Design and execute behavior-triggered lifecycle messaging programs • Partner closely with the lifecycle copywriter and design team to develop clear, effective messaging • Run structured lifecycle experiments to improve activation and engagement performance • Analyze campaign results and translate insights into follow-up improvements • Audit lifecycle coverage and propose new campaigns that support growth objectives • Collaborate cross-functionally with product, marketing, data, and support teams to support messaging tied to customer milestones and feature adoption Skills and Qualifications • 4–6 years of experience in lifecycle marketing, CRM marketing, or customer marketing • Experience owning lifecycle campaigns end-to-end from planning through optimization • Hands-on experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable • Experience working with email as a primary lifecycle channel and best practices • Experience running lifecycle experiments or A/B tests and applying results to improve performance • Strong understanding of customer lifecycle stages and behavior-based messaging strategies • Experience partnering with copywriters and designers to launch campaigns efficiently • Strong execution discipline and attention to detail when building and QAing campaigns • Ability to identify opportunities independently and move ideas into execution Bonus Qualifications • Experience working in SaaS or SMB-focused products • Experience supporting lifecycle messaging across multiple channels such as SMS, WhatsApp, or in-app messaging • Experience working in fast-moving startup or high-growth environments • Familiarity with tools such as HubSpot, Stripe, Enterpret, ReferralHero, Notion, or Figma • Experience collaborating closely with product teams on lifecycle messaging tied to feature adoption Why join us Lifecycle marketing is a core growth lever at doola, and this role will directly expand lifecycle coverage across activation, engagement, and retention Opportunity to own lifecycle campaigns end-to-end and contribute directly to experimentation that improves customer outcomes Work closely with product, design, marketing teams, and the lifecycle copywriter to deliver messaging tied to meaningful customer moments across the journey Join a growing lifecycle function and help shape how lifecycle programs scale at doola Opportunity to work with a dynamic and innovative company at the forefront of the industry. Collaborative and supportive team environment with opportunities for growth and development. Flexibility to work remotely from anywhere with a stable internet connection.  Competitive compensation package with performance-based incentives. Our values and non-values Establishing team values is critical. We believe it’s equally essential to identify team non-values. We’re stronger in driving our mission home with both values and non-values taken into account. Note: Our goal in sharing these up front and transparently is to be as straightforward with people as possible. Our goal is not to be combative in our language; it’s to be straightforward. Action Item: If you read these values and non-values and get more fired up about working at doola, lets talk: [Upgrade to PRO to see link] If you are passionate about helping businesses succeed and thrive, and you possess the skills and experience outlined above, we want to hear from you! Join us at doola and be part of a team dedicated to simplifying the path to business success.  doola is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.